Customer Value Optimisation agency & podcast. Hosted by @WillLaurenson
Joined December 2020
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@LinkedInHelp hey, I set up 2 factor auth in sales nav and now I can't login to my account. I just get an error message. Ive not received any emails or anything else to suggest there's a problem
On E#92, my guest @tiersky author, speaker and CEO of @fromdotdigital joins me to chat about how ecommerce businesses need to adapt and innovate to provide more value for the customer and grow.
Listen to it now at: customerswhoclick.com/92-giv…
I talked to Brett Lane, a Search Engine Optimization (SEO) Consultant, on Ep91 of the Customers Who Click podcast. We shared ideas about search engine optimization and how to improve Google ranking.
Full episode here: customerswhoclick.com/91-com…
#seo #google #googletrends
I talked to @Clarquey, head of CRO at Evolved Search, on Ep90 of the Customers Who Click podcast. We discussed several best practices and tips about customer conversion.
Full episode here: customerswhoclick.com/90-how…
#cro #evolvedsearch #d2c
I talked to Paul Davis, the CCO of ShoeSize.Me on E# 89 of the Customers Who Click podcast. We shared ideas about great customer experience and how to execute it.
Full episode here: customerswhoclick.com/89-dom…
#customerexperience #guidedselling #fashiontech
I talked to Chris Manderino, Co-Founder and CEO at Lyfe Fuel on Ep88 of the Customers Who Click podcast. We shared stories about what customer experience means to us in this day and age.
Full episode here: customerswhoclick.com/88-com…
#customerexperience #lyfefuel #branding
In episode 87 of the Customers Who Click podcast, I had a fantastic interview with Drew Himel about email marketing strategy, SMS marketing, personalization, and conversion rate optimization (CRO). Listen to the full episode now:
customerswhoclick.com/87-how…
In episode 86 of the #CustomersWhoClick podcast Brad Smith, Founder of Codeless Interactive and CEO at @wordable_io, shares great actionable tips for an SEO boost and finding hidden opportunities.
Listen now: customerswhoclick.com/86-mak…
Listen to episode #84 of the Customers Who Click podcast where @popovicserge, CMO at @Crossrope talked about how their brand navigated the challenge of privacy-first advertising by relying on a Facebook community & affiliate partners.
customerswhoclick.com/84-mak…
In episode 83 of Customers Who Click, Joe Valley of Quiet Light Brokerage talks about various ways to plan a wealthy exit from your online business and the mistakes to avoid along the path.
Listen to the episode now: customerswhoclick.com/83-how…
Truly outstanding customer experience improves all touchpoints across the customer journey. People will pay more if your brand makes their lives easier and they will also share negative reviews publicly if you make their lives harder.
Does your brand provide customers an experience that they will love? People are willing to pay more if a brand offers a better customer experience and makes their lives easier than another competing brand.
In the latest installment of the Customers Who Click podcast (episode 79), I had a fantastic talk with @eliweiss that shed light on how modern consumers think of brands. Listen to it here: customerswhoclick.com/how-to…
#customerexperience #OLIPOP #branding #workculture
UGC is quite simple to create yet somehow some brands manage to make buyers cringe.
To learn more about UGC and how to do it well to reap immense profits, check out today’s episode of the “Customers Who Click” podcast:
customerswhoclick.com/78-let…
A successful influencer marketing strategy relies a lot on how brand values match with that of the influencer and how the influencer maintains brand authenticity. Micro-influencers are individuals with smaller accounts but a much greater fit with your brand’s value.
In episode 77 of the Customers Who Click podcast, I talked about various ways to use micro-influencer-generated content in your marketing strategy with David Morneau. Listen to the episode here:
customerswhoclick.com/77-mic…
To market better, you need to get close to customers and understand them in depth. Most brands forget the easiest source of customer data - asking the customers themselves!
@genfurukawa joined me on E#56 why website quizzes are the way to go 👇🏻
customerswhoclick.com/76-pow…
In episode 75 of the Customers Who Click podcast, I sat down with @askarlen to talk about what mistakes hold brands back from their profits, and how brands & affiliates can survive a cookie-free world.
Listen to episode #75 now at customerswhoclick.com/75-inf…
In this week's episode of the Customers Who Click podcast, I had an invigorating chat with Jeremy Gillespie about how to make Youtube ads work for your eCommerce brand and what are the pitfalls to avoid.
Listen to episode #74 now at customerswhoclick.com/74-sup…