MSc Reading Grad. Share & tenant farming 560ac of suckler beef & sheep. Forage Wagon contracting. Chartered Surveyor. Former NFU South Chairman.
Cornwall
Joined October 2013
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We need nature friendly farming, not a rewilded UK where our food is imported and conscience exported. We have the climate and landscape to make this eminently achievable.
Rob Halliday retweeted
My latest recruitment project is now live
🚜 NEW ROLE | WORKING FARM MANAGER
📍 Caxton, West Cambridgeshire | 600ha
A genuinely hands-on management role - leading the farm and making key decisions, while still drilling, spraying and combining.
🌱 Progressive, forward-thinking business
🏡 Accommodation available
💷 Excellent salary package
Interested? Let’s have an informal chat 👇
Rob Halliday retweeted
Our reservoirs are very low in Cornwall. But we haven't had a new reservoir since 1984. The population has increased by 130-140,000 people since and is set to increase.
We could reach capacity limit, and certainly there's not enough to support AI Data centres as well as people.
Parts of Cornwall, Devon, Dorset, Somerset, East Sussex and West Sussex have been moved into the highest drought category.
Head of Water Resources, Richard Thompson, explains what the severe drought means 👇
Find out more: environmentagency.blog.gov.u…
Rob Halliday retweeted
This is insane. This High Protein Beef mince in Lidl is only 60% beef. There’s nothing on the front label. It’s only when you turn over the ingredients you see it’s 20% pea protein and the other 20% is water and seasoning .. you are buying 40% less meat than you think.!
Talking to one of my landlords yesterday, they keep pigs as part of their operation. Was saying that the buyers, of which there are four, have stopped buying pigs off independent producers. He now has 400 that he can't sell, tho will get rid of them through a buying group at 1/2
Winter barley drilled ✅. A crop we will harvest next year, and feed to cattle that will still be on farm in 2028/2029. In the grand scheme of agricultural investments this is a short one... In other news I ploughed it all with the back window open, officially an old man😁 👴
And yet after nearly 30 years as organic farmers my parents farm, which I share farm, is now unsupported due to the reprehensible cock up that was #sfi26. Laudable objectives are redundant without delivery mechanisms that are funded and work.
Pretty excited about this. Thank you @DefraGovUK for engaging and getting this off the ground 👍defrafarming.blog.gov.uk/202…
Rob Halliday retweeted
A mother and her child buried alive after Russia's bombing. This is how much Russia wants peace.
Please don't look away.
instagram.com/p/DeSSt4GHbWb/… Next mission! 2027-2028 looks extra busy...✈️️ 👨🌾
Rob Halliday retweeted
When the government abruptly shut SFI in February 2025, their excuse was that it was an unfair Tory-designed first-come-first-served system… so they took 18 months to come up with….an unfair first-come-first-served system. An utter shambles with heartbreaking consequences.
EXCL: RURAL Labour MPs have privately branded their own Government’s cash deal for farmers a “disaster” and an “utter joke”
Backbenchers voiced their concerns in a WhatsApp chat leaked to @TheSun, with one MP likening the scramble to getting gig tickets
thesun.co.uk/news/40480185/l…
Here's a novel idea; EAT A BALANCED DIET! Have a meal that contains meat if you so wish with vegetables or salad. Stop blending and messing about with food to meet climate targets/ bulk food out for profit, whilst burning manufacturing energy to do so.
Lidl has put peas in the beef and written High Protein on the front.
The pea is hidden in a little black box, in a font you need a suspicious nature to read.
It isn't a pea. It's the beige powder left after yellow split peas are milled and soaked in alkali. Vegan shakes are made from it. It tastes of a wet cupboard and it costs a fraction of mince.
It's short of methionine. Beef isn't. So the 37g on the front is a bigger number doing a smaller job.
The cow spent 2 years turning plants into beef. Lidl has put the plants back in.
They took the fat out too. The flavour, the vitamins and the fullness left before the pea arrived. Food removed, crop added, and the word for that is High.
Nobody in a gym has ever read past High.
The reason isn't hidden. Lidl promised a quarter of its protein would be plant based by 2030. The meat-free aisle went grey. So the peas are going into the beef, where the customers are.
In Holland the same mince is already 40% pea. Britain hasn't been told its number.
Tesco printed Meat & Veg on the box in 2019. Dead in a year. Lidl moved the veg to the back.
Buy the ugly 20% mince with one ingredient. The animal already ate the peas.
The SFI debacle ramifications are still coming in. On my parents farm they have missed out on organic funding. They have farmed organically for nearly 30 years, might this be the point all of that is undone. Numbers will be crunched...
Rob Halliday retweeted
Lidl has started adding PEA PROTEIN to beef mince… and calling it “High Protein Beef Mince.”
No, seriously. Apparently beef wasn’t protein enough.
This new range landed in Lidl stores across Britain on 18 September. It mixes British meat with plant based pea protein, and Lidl says the products contain at least 20% more protein than their traditional versions.
Lidl has committed to increasing plant based protein to 25% of the protein it sells by 2030. And Lidl itself says this new hybrid meat range helps bring its “Planetary Health Diet commitments” onto supermarket shelves.
So we’re taking beef, one of the most naturally protein rich foods humans eat, mixing pea protein into it, then putting a massive HIGH PROTEIN label on the front as though we’ve somehow improved meat.
That’s quite a marketing trick.
If I pick up a packet labelled BEEF MINCE, I want beef mince.
Not beef mince quietly helping a supermarket hit its plant protein targets.
How long before finding a packet containing just beef becomes the premium option?
Rob Halliday retweeted
Year 6 have made an exceptional start to term! From challenging themselves at Moorland Hall to bringing their WW1 learning to life at Davidstow, they are thriving in the Year 6 Suite and embracing their new Prefect roles with maturity, confidence and leadership. 🌟
Are they completely tone deaf? How they can have these comms after yesterday abjectively failing to properly fund #SFI26 is beyond belief. It's the Goebbels mantra of tell a lie enough times and it becomes a truth.
After the Omni shambles of yesterday mornings like today are a tonic. This bit of the business makes sense to me and it is where I shall focus. We will always look after our farmed environment, it's in our interest, but as we see fit.
#SFI26 As a rough gauge who did and didn't. Retweet
69%I got an application in
31%I didn't
39 votes • Final resultsThe brutal reality is that the Farming Roadmap points to a future supposedly funded by private finance, not government funding. The scheme is already woefully underfunded and inflation will make it ever worse. Keep production firmly in your business future cross hairs.
Stewardship, SFI 23 & BPS have all gone, and the new option payment rates are lower than the old, where has the budget gone? What a cataclysmic mess this is.
Window 2 of the Sustainable Farming Incentive 2026 (SFI26) closed at 15:48. Thank you to everyone who took the time to submit an application.
Read the Defra farming blog for more information: defrafarming.blog.gov.uk/202…
