#nyudigmktg
economist.com/leaders/2022/0…
Many people believe VR will spur during pandemic lockdowns. Bulky and pricey headsets are still barely used by the public, whereas wearable deveices are close to sales of smartphones in US. People are not about to ditch their phones.
economist.com/business/2023/…
#nyudigmktg
TikTok has changed the social network into algorithmically selected short videos and got poeople hooked on it. However, TikTok monetises its American audience a third the rate of Facebook and a fifth the rate of Instagram.
#nyudigmktg
Unlike owned and paid media, earned media is not controlled by brands, and this makes it a lot less biased – and ultimately more trusted by customers.
burrelles.com/9-examples-of-…
#nyudigmktg
Emails offer ample opportunities for personalization, improving the click-through rate. Holiday festivities demand festive puns within the email content.
mailmunch.com/blog/holiday-e…
#nyudigmktg
Globally, mobile ownership and usage far outstrips the ownership of PCs with Internet access. Multimedia messages and text have more touchpoints than PC advertising.
marketingdive.com/ex/mobilem…
#nyudigmktg
Voice-driven searching and shopping will become a hit in the coming years. Besides, TikTok considers both the highest bidder the quality of the ad in terms of the pay-per-click. Visual search finds links to products faster.
influencermarketinghub.com/p…
#nyudigmktg
spyfu.com/blog/how-do-search…
This article demonstrates the process and principle of different search engines, including crawl,index and rank process. It is a revision of last class (SEO).
#nyudigmktg
kantar.com/north-america/com…
Watching commercials plays a huge role in the Super Bowl culture for consumers. The in-game revenue increases year by year even during the pandemic.
#nyudigmktg
The article works as a brief about improving conversion rate of websites, which is discussed during last class. Strengthen the CTA copy of website really helps paint the offer in a positive light psychologically, which is also a communication.
crazyegg.com/blog/increase-y…
youtube.com/watch?v=GdWJnDGt…
#nyudigmktg
"Feel Something Again" is the theme of this video, which reinvigorates people at all ages, and reminds them extraordinary times in their young ages.
