SEO Manager en @webpositer Profesor en el Máster de @WebpoAcademy Diseño, Desarrollo Web y WPO con WordPress. Todo Internet en mis manos.

Alboraya, España
Joined November 2009
David Navarro retweeted
We now have a statement from @ahrefs regarding Google poisoning the search results and the overall tracking issues they are facing. I followed up with ahrefs to see if graphs will change, and be corrected, based on the cleanup they mentioned in the post. Stay tuned. "We already have multiple filters in place to detect and reject the abnormal results and request accurate replacements. We're also cleaning up any past results that may have been affected." ahrefs.com/blog/serp-data-up…
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David Navarro retweeted
Secretly enjoying watching the AI community gravitate toward obvious SEO fundamentals as the “new” shiny object for AI search
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David Navarro retweeted
My ideal AI SEO tool isn't a prompt tracker. Instead, it: 1) Tests exactly what AI gets right + wrong about a company's brand facts 2) Measures overall AI recommendation rates for each company/competitor 3) Importantly, crawls and analyzes all pages to recommend specific content changes So I built *exactly* that tool with @letaidocom as an #ahrefspartner, using data from Brand Radar to generate client action plans • Tracks what AI knows about the company, services, and brand facts • Measures how often AI mentions the company 📈 or competitors 📉 for every service • Analyzes WHY competitors get recommended • Finally, identifies specific information gaps, weak on-page evidence, and pages to target We can share this report with clients/stakeholders/content managers so they understand exactly what's really driving their AI answers - people *really* start to understand when you show them this. Previously, I could get much of this data in @ahrefs Brand Radar, but turning that data into specific fixes required more manual work I've REALLY enjoyed building these tools (Full prompt in thread so you can build this yourself)
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David Navarro retweeted
Google announced that AI Overviews and AI Mode are going to do more when it comes to linking out to websites. 1. More inline links in AI answers. Plus they will be shown higher up in responses more frequently. 2. Displaying official websites up high in AI answers if they are the place where people usually go to complete a specific tasks. 3. New prominent carousels for timely news articles that will appear within the AI answers. These will highlight your Preferred Sources. 4. More links to websites at the end of AI answers, along with image thumbnails and a more clickable design. 5. Clickable creator and publisher names on video results that take you to their Search Profile. blog.google/products-and-pla…
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David Navarro retweeted
Incredible: Not only is Google working to block AI crawlers, but @nozzleio uncovered evidence that Google is deliberately serving FAKE search results to scrapers The "poisoned" search results look real, but w/ garbage data. This influences AI crawlers, scrapers, & rank trackers.
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David Navarro retweeted
SEO Testing: When you encourage users to select your website as a "Preferred Source" in Google, the difference they see in search results can be significant - especially for searches you already rank for
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David Navarro retweeted
Google's advice on "main content" is not new. Here are some excerpts from the Quality Raters Guidelines. The most interesting part is what they say about "filler" content: "The main content (MC) of a page should support its purpose. so that visitors can immediately access it. A high quality page has the most helpful MC placed most prominently. Content that supports the page purpose without directly contributing to the primary goal can be included, but it should be shown lower on the page in a less prominent position." In other words: Make it easy for the searcher to find what they are looking for. Now why did they add this to the helpful content guidance now? It could be to help site owners improve after being impacted by past updates. Or perhaps it is a warning for an update that is about to happen? 🤔
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David Navarro retweeted
FYI: When I opted this website out of Google's AI search features, AI impressions dropped *instantly* Seemingly in minutes But after opting back in, AI visibility is taking MUCH LONGER to return. (will keep you posted)
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David Navarro retweeted
Wowsers, SEO peeps. Google made a bunch of new updates to its "Creating helpful, reliable, people-first content" document, and they are *significant* Marie Haynes spotted this section targeting websites that create fake authors 🧐 "Fabricating creator profiles (such as by using AI-generated headshots, made-up names, or false credentials to make content appear as if it was written by human experts) is a form of deception. Any form of deception makes a page untrustworthy to both users and our automated quality systems, and is a signal of a low-quality page." Other important updates: 1. An entire section on Effort, Originality, Talent or Skill, and Accuracy - we posted about "Effort" as a ranking consideration a few weeks ago 2. A section on "How (the content was created)" - Google seemingly wants you to disclose when AI automation is used. 3. There's an entire section defining "Main Content", although this doesn't seem like entirely new info Regardless, the whole thing is worth reading, including Marie's analysis. All links down below 🔗
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David Navarro retweeted
Since LLMs construct multiple fan-out queries and use search engines to conduct these searches simultaneously, doesn’t that kind of imply that SEO is actually *more* important than it was before? 🤔 (Better coverage = better visibility)
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David Navarro retweeted
✅ You can now see the full Fetch & Render in Google Search Console. I built a free bookmarklet that rebuilds the whole page from the HTML Google rendered, right in the Screenshot tab of URL Inspection. 👇 1/6
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Today we released the September 2026 spam update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/inc…
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David Navarro retweeted
👀 Are you an ecommerce seeing important YOY drops in organic search traffic from your top performing non-branded queries/topics even if you haven't actually decreased in real positions? It's not you, it's Google! Just compare the SERPs from September 2025 vs the ones of 2026, and you'll see an insane increase of: * AI Overviews * Shopping packs (two or three times in many cases) * People Also Ask * Local Packs ... and that's not even going into more visibility to ads across many verticals! In the first page of the SERP: * A year ago we still had 7-8 organic search ranked pages vs 1-2 search features * Now it's 4-5 organic search ranked pages vs 4-5 search features. It's all about keeping engagement within the SERPs. Welcome to Google's featurization era 😐 and say goobye to your traffic!
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David Navarro retweeted
📊 The 2026 Google Ranking Factors Expert Survey Report is here based on 131 specialists answers - developed by @CyrusShepard 👇 According to the answers, the most important Google ranking signals in 2026 are Relevance, Backlinks, and Content Quality: 1. Relevance - 57.1%: Content is relevant if it matches and satisfies the search intent of the user. The content should semantically match what the user is looking for and satisfy their needs. 2. Backlinks - 54.8%: The rumor of the death of backlinks has been greatly exaggerated. In fact, respondents rated links from trusted, relevant sites as one of the most important factors. Many experts emphasize the importance of links from pages with real visitors. 3. Content Quality - 47.6%: Nearly half of experts listed elements of content quality as a top-ranking factor. This includes features such as originality, accuracy, and freshness. 4. Authority & Trust - 36.5%: How much Google trusts the website, creator, or brand/business. 5. Behavior / Click Signals - 29.4%: How users select search results and interact with web pages. Google watches the user. 6. Brand Signals - 27.0%: The importance of being a brand/entity that people search for, trust, and visit. 7. User Satisfaction - 19.8%: User satisfaction or “task completion” as the ultimate outcome. 8. Technical SEO Health - 17.5%: Crawling and indexing form the foundation for all other ranking factors. 9. Topical Authority - 14.3%: How well your brand/site is associated with expertise on a particular topic. 10. Internal Links - 11.1%: How you connect web pages on your site through links and site architecture. Read it all: signal.zyppy.com/p/google-ra… Thanks Cyrus for putting it together and having me! 🙌
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David Navarro retweeted
New: 2026 Google Ranking Factors Expert Survey We surveyed 131 top SEO practitioners to score which factors most affect Google's organic search rankings. The experts contributed over 13,000 data points across 9 MAJOR AREAS: 1. Relevance 2. Backlinks 3. Content Quality 4. Brand & Reputation 5. User Signals 6. Technical SEO 7. Internal Linking / Site Architecture 8. UX Signals 9. Google AI Ranking Factors 🆕 Big thanks to all of our contributors!
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David Navarro retweeted
ChatGPT retrieval system LEAK alert 💥 I found "something huge" in ChatGPT's server-sent events over the weekend. Inside the stream is a detailed debug view of ChatGPT's web retrieval system. Which queries it wrote, which engines it called, what came back, scoring objects,what it fetched, how it split each page, and what finally made it into the answer. I have been pulling this data for a few days. On Saturday I started getting rate limits, so I was probably the most active user of that stream this weekend :) A few things I can share today: One question is never one search. Yes, we know there are fanouts. But actually more fanouts behind the scenes! For a single "best AI visibility tools" prompt, ChatGPT ran 5 search rounds, wrote 18 different queries(hidden queries), made 50 engine calls, pulled 228 results, fetched 223 URLs with selected chunks, and cited 16. You see 16 links. ✍ Let's start today with renderer. How actually ChatGPT uses your page for retrieval. Your meta tags travel with every result. There is a separate og_data object in the payload and it is empty on every single result. The raw meta_tags list is what is actually kept. The page body is not HTML. It is a markdown-like text render. I compared its fingerprints against the common HTML to text parsers. Two-space "* bullet", "* * " for horizontal rules, "# heading" and "--- | ---" table separators with no outer pipes all match the Python html2text library. Turndown, markdownify and Trafilatura each match only one or two of those. So html2text is the strongest candidate, but it is not a stock build. That render is what gets cut into blocks of roughly 170 words and scored. The model does not see your full page. It sees one to three of those blocks per source. The images below is not a mockup. Every code block is copied from the stream as is, including our own Peec AI product page. What I showed above is a small slice. One prompt produces a 150,000-line JSON dump, and the two fields in the image are maybe 2 percent of it. The same stream also carries: Every rewritten query, and which of roughly ten internal engines each one was sent to (web, news, Wikipedia, Reddit, arXiv, YouTube, PDF and more) 📍 A per-result score, plus a score object that breaks that score into its components 📍 A per-chunk score for every block of every fetched page, and which blocks were kept for the prompt 📍 A should_fetch decision on each result, with crawl date and publication date 📍 A second ranking pass done in the model's reasoning, where domains are re-ordered before the answer is written 📍 The exact prompt the model receives, with the word budget it is given per source 📍Separate result types for shopping and local queries, with their own fields If you work on GEO or AI visibility, this is the closest look at ChatGPT's retrieval pipeline I have seen. MORE TO COME. Follow @DavidKonitzny, @TomekRudzki, @MalteLandwehr, there is a lot more coming THIS WEEK.
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Today we released the August 2026 spam update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/inc…
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David Navarro retweeted
Google announced a GSC feature to show us how our social and YT content is doing in Search. I can see my X profile in GSC. I think I have early access because I recently passed 100K followers which allowed me to set up a Search Profile. This is super helpful. I can see the queries that caused my X posts to appear in Search and the posts that were shown. The click numbers are not great. But, I still think this is useful as it gives me lots of information on what I talk about that people are interested in.
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Today we released the June 2026 spam update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/inc…
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