Danielle Krage

most book launches or author readings are boring but I think I have a solution!! normally the author reads excerpts, an interviewer asks sorta-lame questions, then they sign books so I did something different last month and people loved it. this is what I learned: Give out name tags to attendees It sounds stupid but I'll tell you why it works for a better reading Do an integrated Q&A portion early Do it early and NOT at the end. I'll tell you how and when we did ours because we actually did 2 Discussion breaks Schedule a few small group discussion breaks for the audience. This is perhaps the MOST important tip Group photo People always forget this! Take a group photo with the author. For clout and social shares How to end it At the end, do the normal book signing and photo op That is it from a high-level btw in the photo this is my friend Baron Ryan aka @americanbaron_ He wrote a book and wanted to do a reading for it We did it at @BookPeople here in Austin Texas If this post gets some likes then I will reply on thread with all my notes including agenda, tips, tricks, etc I just think author readings and book launches don't have to be done the same boring way and this is what we did to make it more interactive!!