🚨 The release of Google August 2026 Spam Update has been completed in … 3 days! We can check the impact now 👀

📊 Google has officially released globally in the Search Console the ability to track your Instagram, TikTok, X, and YouTube content and presence performance in Google Search, Discover and News 👇 With this release Google: * Shows the impact / value that they still bring to brands *beyond* the traffic to their official site, which is decreasing due to AIO's, search features and increasing ads inclusion in the SERPs. * Highlights the importance of optimizing all your brand presence consistently across the web, beyond your official site, starting with your social channels. --- It will be certainly interesting to have a "fuller" view of the SERP puzzle search & CTR behavior to assess and understand the impact of your own social presence vs your site for so many queries! Read the full announcement with guides: developers.google.com/search…

🚨 Measure How AI Answers Use Your Content with the New Topic Insights Report in @msftClarity ... for Free: * Which topics are helping competitors get cited? * Where are you missing opportunities? * What content should you create next? Topic Insights answers these questions by moving from visibility to actionable recommendations. The newest AI visibility feature from Clarity helps to understand how they contribute to AI-generated answers, how they compete, and where opportunities exist. Topic Insights provides actionable opportunities, helping you identify content gaps, strengthen authority, to improve your AI visibility. It works by: * Using representative prompts that you define reflect how users interact with AI systems. * Evaluating AI-generated responses to identify cited domains and pages. * Measuring how much each source contributes to the final answer. * Aggregating results at the topic level to reveal patterns. Start using MS Clarity to get access for free: clarity(.)microsoft(.)com 🙌 See the announcement here: clarity.microsoft.com/blog/t… Thanks to the Microsoft team for the continuous releases of useful AI search optimization features 🙏

🚨 Less than 3 weeks to go for the #SEOFOMO x @WhitePressINT Boston Free Meetup on June 2nd with a 🔥 group of experienced search specialists sharing in 4 (!) insightful panels about: ⭐️ Winning SEO in 2026: Trends, challenges & Tips ⭐️ AI Search Trends, Impact and Future ⭐️ Technical SEO in 2026: Crawlability, indexing & performance for traditional and AI search ⭐️ Content, Authority & Brand Visibility in the AI Search Era Come and join @MordyOberstein @BrandonLeibs @victorpan @dawnieando @bartoszadamski Bartosz Adamski, @jessthebp @ghostmou @marthavanberkel Navah Hopkins @dbertrand @ajavuu @benuaggarwal @JBlyskal @yourfavoriteseo Jordan Koene, @geochingu Jessica Levenson @simmonet @daver @localseoguide and yours truly 🙌 There will be free drinks, food and awesome networking too 😎💪 Register now for free: eventbrite.es/e/seofomo-x-wh…

The Fan-Out Effect: What Happens Between a Query and a Citation - From a research developed by @Kevin_Indig & @AirOpsHQ analyzing 16,851 queries and +353K pages across ChatGPT's full retrieval pipeline: * Retrieval rank is the #1 signal. A page at position 1 in ChatGPT's retrieval results has a 58% citation rate vs. 14% at position 10 — a 4x gap that no amount of content quality alone won't close. Great SEO is your advantage in AI search. * Your headings are what get you cited. Pages with headings that closely match the user's query are cited 41% of the time vs. 29% for weak matches. Heading structure is the primary on-page lever for AI citation — more impactful than word count, topical breadth, or body copy. * Domain authority doesn't translate. DA and backlinks show no positive correlation with AI citation — and are slightly inversely correlated. ChatGPT evaluates content directly based on relevance and structure, not authority signals. Read more: airops.com/report/the-fan-ou…

🚨 Must read: A Fantastic Guide to Generative AI by @gfiorelli1 at the Advanced Web Ranking blog, going through: * The Model: Architecture and Mechanics of LLMs * The Agent: Reasoning, Planning, and Action * The Library: Neural Search and Retrieval Architectures * The Strategy: SEO for AI Search * The Technical Foundation * Content and AI Search * Amplification -- Check it out: advancedwebranking.com/seo/g…