A bad day for bots is a big day for growth. Hunting ad fraud across $10m+ in spend and counting.
Austin, TX
Joined May 2023
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With AI, the bots "look more and more real," says Andrew Barrow of @revenuearc, and his team's main solution is PMP only, no open web at all
Daypart retweeted
Gotta respect the guys grinding out ad fraud on like OOH/Linear. No AI, just hand crafted human fraud. Living in the moment pure love of the game.
Google is rolling out caps that let advertisers take Search partners and Display to 0%. Best effort, per Google support.google.com/google-ad…
Andrew Barrow of @revenuearc, in our episode a day earlier, said to turn off all open networks
IAB Tech Lab’s proposed rules want supply chains “known and testable” iabtechlab.com/standards/sup…
Andrew Barrow of @revenuearc says his team went “site by site, app by app” through 50,000 in their PMPs.
Andrew Barrow of @revenuearc grades fraud tools on your own numbers. Traffic and bounce rate both drop, performance goes up, or the tool is out and the next one gets a turn
Citizen Lab connected targeted ads to zero click spyware, and Bill Marczak is asking ad companies to get “serious about customer vetting”
Buyers already vet sellers that way, Andrew Barrow of @revenuearc explains how on our podcast.
Full Episode: youtu.be/_0GJvYlV98o?si=ChiB…
Daypart retweeted
Many such cases.
