David Sanmartin

Not wasting time, putting things in motion! Happy to announce that today @cmfbynothing and Optiemus Group are expanding their partnership to build India's first end-to-end R&D smartphone capability. Optiemus will also join CMF's upcoming Series A round, laying the groundwork for India's first full-stack smartphone R&D capability and resulting in CMF having a majority Indian shareholding. India has the talent, the market scale, the manufacturing base and a government that's consistently backed this ecosystem. What it hasn't had is a brand that's actually built full-stack smartphone capability from scratch. Nothing is the only independent brand to have successfully done that over the last decade, shipping millions of products worldwide. Now we're bringing that same blueprint to India through CMF, together with Optiemus. Built from India, for the world. More soon.

What does (b) stand for? Nothing. It's simply a continuation of our naming system. Numbers represent generations, while letters indicate different product segments. The A Series has been our best-selling smartphone line, bringing the best of Nothing's design innovation while focusing on the features that matter most. The B Series builds on the success of the A Series by expanding into a new segment, while maintaining a clear product hierarchy. The A Series remains our most premium line below our flagship products, which doesn't carry a letter designation. This avoids overusing suffixes and provides a clearer naming structure as the portfolio expands. Hope this is clear✌️