
excellence is the capacity to take pain | founder F/AS | advisor @buildoniris @w3arew3 | former cmo @avax | ex @oakley @strategyand
private
Joined April 2008
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- Following2.1K
- Followers2.8K
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and so it begins...
ty @X for the welcome gift
stoked to receive my physical card in the mail.
Replying to @jacqmelinek
For real. Have you tried snoozing topics? It definitely helps.
Everyone is talking about @Zcash except Zcash.
This is what breakthrough looks like.
Replying to @TrustlessState
Good read, @TrustlessState. Thanks for sharing.
Surprisingly, they donโt have the highest SOV. But even more interesting is that everyone is talking about Zcash, except Zcash!
More here if interested in broader privacy narrative:
fas.partners/intelligence/prโฆ
The 1 reason narrative winners are winning?
They're building for the long term, and owned media is the move. Websites, blogs, docs, pods. Surfaces that hold value across cycles.
Your blog isn't for SEO anymore. It's training data for the model that explains you.
Share-of-voice is where breakouts flex.
Case in point: the world is talking about @Zcash a lot more than Zcash is talking about Zcash.
35% of the field's 3rd-party press over the trailing year. Authored voice at 1.5%.
Largest ratio in the field by an order of magnitude.
3 things the strongest privacy projects already know, but aren't saying.
And the 1 reason they're leading while others chase.
We measured 18 projects across 5 channels and 25k+ narrative assets.
Find out what separates the break-outs from the could-be's ๐๐ผ
It's Saturday. If you're not still in your pajamas because you woke up, made coffee, and went straight to your desk to keep shipping with @claudeai Design and Opus 4.7... you're ngmi.
Itโs time. Ngl this thing is a beauty.
Thank you, @RossAngeles ๐ซก
@rajgokal @Austin_Federa @therealchaseeb, what do I need to know?
What great looks like: @walls_jason1 is a union electrician in KY.
He built his site with @claudeai and a clear picture of his customer. His page outscores everyone in our database.
Not with budget or team size. But by answering one question well:
Who is this for?
4/8
Builders, you need to understand this.
Why isn't your message landing, even though your tech is solid?
To help, let's analyze 30 @avax ecosystem projects to find out what converts and what doesn't.
TL;DR: there's one high-impact fix you can make in just an hour.
Replying to @walls_jason1 @claudeai
@walls_jason1 is a union electrician in KY. He built his site using @claudeai & a clear understanding of his customer.
His homepage outperformed every company in our database. Not because of budget or team, but because he answered one question first:
Who is this for?
4/8















