When anyone can build anything, how do you make something people actually choose? At AGNTCon I talked about why building something great is only half the job. My favorite part is always the conversations afterward. Grateful I got to share the stage with @techgirl1908 and @sarah_edo. One of the things I talked about is public signal. What people actually understand and remember about your product. We have so much content now, but how much of it actually helps people understand what we’re building? AI summarizes and remixes your content, leaves out important details, or exaggerates small things until customers start hearing promises you never made. And somehow, genuinely different products end up sounding exactly the same. So if your product isn’t converting, maybe you don’t need more content or better distribution. Maybe you need to understand what people are actually hearing about your product, and whether that’s what you intended. This is one of my favorite problems to help teams solve, so let’s chat!