Although getting friends to sign up and test your product can be useful, I strongly advise against it.
Not only they are probably not that interested, but they are usually not an ICP fit and may cloud your judgement.
Go for people that may actually care about it instead - it works wonders.
It’s curious how easy it is to build a great product now and yet, how difficult it is to properly market it.
You can clearly see how it will change people’s lives and still struggle on how to make them grasp it.
It’s never been so easy to outsource everything you can to AI. But that comes at a high price!
Speed can easily undertake judgement and the feeling of progress often comes from movement, not results.
I spent months turning every idea I had into a new product or feature, just because I could. But it got me nowhere.
Then I remembered the Jeff Bezos interview where he talks about his mentor, and the time he said to him: “Jeff, you have all the right ideas to destroy this business (Amazon)”
All ideas have the right time to be surfaced, and some don’t even deserve to be.
When building is cheap, judgement often isn’t.
I left medicine and spent 9 months building something I actually needed.
Most AI tools still feel like this:
You open a chat → explain everything again → get an answer → then go back to your tabs, notes, and tools to do the real work.
The system never stays with you.
So I built Onnie — one place where the work actually lives.
You talk. Agents move things forward. Tables, workflows, plans, and deliverables stay in the same room. When you come back, the work has already progressed.
It’s not another chatbot. It’s not another place you have to build from scratch.
It’s the room where the work happens — with teammates that don’t forget.
Try it free → onnie.ai
