Searching, buying, and managing a domain shouldn't require 17 browser tabs, three marketplaces and an existential crisis.

ICANN Accredited Registrar
Joined March 2007
Tech companies are paying $227,000 just to APPLY for new domain extensions. Meanwhile, founders are still debating whether $5,000 is too much for a .com.
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Founder Math: $30,000 on a domain name = “Way too risky.” $30,000 on Facebook ads that convert nobody = “We're gathering valuable data.”
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DNX.com retweeted
Domains removed from the @dnx mystery box pool in the last 24 hours because they got registered….This is the kind of quality you can expect. Game changer.
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DNX.com retweeted
Are domainers still looking for a good wholesale solution? no minimums.
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Founder Math: Raises $2M at a $20M valuation with $0 revenue. Someone asking $200K for the matching .com? “That valuation is completely detached from reality.”
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You can spend $100K convincing people you're a serious company. Or you can start with a domain that doesn't make them question it.
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Buying a domain should take 30 seconds. Some registrars have turned it into a hostage negotiation with 14 upsells.
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DNX.com retweeted
Go to the @dnx discord (link below) for an early look at our upcoming registrar and the opportunity to test our already popular mystery boxes. Be early. discord.gg/etPTNp46Wp
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Trump says SI. Elon says SI. Domain investors hand-reg 500 .si domains. “$250K BIN. No lowball offers.”
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What’s the greatest company name of all time? Not the biggest company. Not the most valuable brand. Just the best name.
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Domain investing is like playing the lottery, except you get to renew your losing tickets every year and call it a long-term strategy.
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Founder Math Series 😂: $8,000 espresso machine: Culture. $25,000 standing desks: Productivity. $12,000 team offsite: Alignment. $8,000 domain name: Unnecessary overhead.
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DNX.com retweeted
Founder question: before you lock a name, have you Googled it with "scam" or "reviews" after it? If page one is complaints about a company with a similar name, your customers will find that too. Takes 30 seconds. What did yours turn up?
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DNX.com retweeted
DNX now sends out a newsletter twice a week. Tuesday is sub $5k names. Thursday is $5k and above.
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DNX.com retweeted
Founder Math: $150,000 on branding: Investment. $80,000 on a launch party: Marketing. $40,000 on a logo: Brand equity. $15,000 on the exact-match .com: Extortion.
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Founder Math: $150,000 on branding: Investment. $80,000 on a launch party: Marketing. $40,000 on a logo: Brand equity. $15,000 on the exact-match .com: Extortion.
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Humans don't need it either
Superintelligence does not need humans.
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Startup naming: “We’re called Nova.” Taken. “Novaa?” Taken. “Novaaa?” Available. “Perfect. Very futuristic.”
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Domain investor math: Bought for $12: Genius investment. Listed for $25,000: Fair market value. Offered $5,000: Honestly insulting.
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The 5 stages of naming a startup: Find the perfect name. Fall in love with it. Discover the .com is taken. Convince yourself the .io is better. Eventually buy the .com.
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