I joined ENS Labs 4 years ago as a designer on a tiny team of mostly devs. In that time I’ve watched Labs evolve into a multidisciplinary team capable of taking on something as ambitious as ENSv2.
I’ve grown alongside it too, from designing interfaces, to leading design, to now working across every part of Labs as General Manager. With this comes greater responsibility to the people who trust ENS with names they own and identities they’ve built.
ENSv2 reflects that commitment; a more flexible, scalable ENS that strengthens decentralisation and trustlessness, while preserving everyone’s ownership, and keeping ENS open infrastructure. The team carries these values into every product decision and tradeoff.
I’m proud of what we’ve built, and especially proud of the people behind it.
I’m excited to launch v2, but even more excited about what we’ll build next. ENSv2 lays the groundwork for what comes next; new uses for ENS, new industries coming onchain, and more people finally understanding the value of Ethereum firsthand.
Go explore ENSv2.
dom.eth retweeted
The vote to activate ENSv2 on Ethereum mainnet is now live.
This is a major step toward launching the next generation of ENS, with the decision in the hands of the DAO.
Read the proposal and vote ⤵
ens.gov.blockful.io/proposal…
dom.eth retweeted
The teams building Ethereum's open infrastructure will be in the room at Devcon 8, and they want to meet you.
@Kleros_io, @gnosis_ , @base, @ensdomains and more Devcon 8 Supporters are coming to Mumbai.
Bring your questions and your ideas!
dom.eth retweeted
ENS has formally applied for the .ens top-level domain with ICANN to strengthen our role and innovate with the community that coordinates global naming systems. The application is uncontested.
Details on our approach: ens.domains/blog/post/icann-…
Today ICANN revealed the new gTLD round.
One application for .ens, and it's ours, uncontested. No auction, no rival claim, just process ahead.
One string, one applicant, one job: we are here to innovate at the seam of web2 and web3 until names simply work everywhere.
icann.org/en/announcements/d…
dom.eth retweeted
Why not just use Etherscan?
Etherscan shows you what happened onchain. The ENS Explorer adds the ENS context around it, making names, resolvers, roles, records, and relationships much easier to understand.
@jringenberg explains the difference.
dom.eth retweeted
It's a good decision!
ENS names and records are a form of state that is central to the Ethereum ecosystem, the state is limited in size and there is high value in it being as accessible as possible from anywhere.
It's also a semi-financial application, in the sense that buying and holding ENS names has a cost, and ENS names can become very valuable objects.
With the expanded scaling roadmap, Ethereum L1 is the ideal place for these applications.
More generally, I expect that the optimal architecture for decentralized identity and social (the general space I see ENS being in) is to have this kind of per-user account and profile data on L1, and to have special-purpose L2s, likely much simpler than full EVMs, to handle user actions (eg. actions on social platforms).
A quick update on ENSv2: we have made the decision to deploy ENSv2 exclusively on Ethereum L1 and to cease development of Namechain.
To be clear, ENSv2 will still ship. The only thing that’s changed is that instead of deploying ENSv2 on our own L2 stack, it will be deployed on L1.
It is important to note that ENSv2 is ultimately an upgrade to ENS as it exists today — it’s still ENS! Regardless of where it ultimately gets deployed, it does not fundamentally change ENS the protocol nor does it change any part of our mission and ultimate goal of building the identity layer on Ethereum. The design for ENSv2 was always intended to work fully as designed, whether deployed on L1 or L2. Our product roadmap does not change.
We have detailed progress on the ENSv2 Hub to show what exactly v2 will mean for you, and what the team has been building: giving each name its own registry (making your .eth names more powerful and customizable to your own rules!), building two brand new apps from the ground up (both deployed to testnet this week), and much more. I am so excited for this release (soon!) and think it will completely change the way you interact with your own ENS names.
The timing of this decision coincides with a broader discussion about the role of L2s in Ethereum. I continue to believe that L2s play a vital role in extending the value of the world computer that is Ethereum, and ENS will continue to support as many chains as possible. In fact, very soon anyone will be able to register a .eth name regardless of which EVM chain they are on — meaning that even if your assets live on Optimism or Arbitrum, it’s a one-click process (no bridge, no gas tokens). We also continue to believe in a multi-chain world beyond EVM chains (a reminder that ENS has and always will support your addresses across major chains like Solana, Bitcoin, and more).
We have published the detailed rationale for the decision to stay on L1 on our blog, and I encourage you to read it (in the QT here!)
The .eth stays on 🫡
dom.eth retweeted
ENSv2 will be deployed exclusively on Ethereum.
ens.domains/blog/post/ens-st…
dom.eth retweeted
Another day, another alpha launch.
The ENS Explorer Alpha is now live on Sepolia.
This is a new, comprehensive tool and the primary source of truth for ENS, built for builders, power users, and anyone who needs deep visibility into the protocol.
Try it → explorer.ens.dev/
dom.eth retweeted
Claiming an ENS name will get a lot simpler with ENSv2.
The ENS App Alpha is now live on Sepolia
Faster registration, stablecoin payments, notifications, chain and wallet abstraction, and a redesigned dashboard.
Try it → app.ens.dev/
