Angela Ponsford (@dottimedia) header
Angela Ponsford (@dottimedia) profile picture

VP of Production @Tier11. Love nerding out on Facebook Ads & Leadership stuff Buffy the Vampire Slayer still rocks my world 🧛🏻‍♂️ Roller derby 🛼

Planet Earth
Joined May 2009
Photo by Angela Ponsford (@dottimedia)Photo by Angela Ponsford (@dottimedia)Photo by Angela Ponsford (@dottimedia)Photo by Angela Ponsford (@dottimedia)Photo by Angela Ponsford (@dottimedia)Photo by Angela Ponsford (@dottimedia)Photo by Angela Ponsford (@dottimedia)Photo by Angela Ponsford (@dottimedia)
Angela Ponsford retweeted
The person you will be in 5 years depends on: • the food you eat • amount of exercise you do • how much sleep per day • books or articles you read • how much you write • money you save and invest • who you work with • friends you spend time with • new skills you develop
2
113
3
358
53,046
I think the discourse for media buyers that come to DTC Twitter has never been more confusing than now. Just way too many tweets flying about doing this and doing that. I really don't envy younger media buyers / growth teams looking here for answers. From bidding strategies, to creative choices, to landing page options, to budgets, to ad set-ups. It's full of answers. Couple that with an influx in sponsored DTC dinners that are not disclosed pushing SaaS or other tools on people. I'm not here to say you can't attend DTC dinners or listen to everyone, but you must be very mindful that everything has a disclaimer, it depends. My promise to you, and maybe makes me a bit unpopular in the DTC space is I'm not sharing tactics. Because there is just too much white space and nuisance. I'm not sharing with you the brands I run, some of which would make some contribution margin nerds drool over because no two businesses are alike. I don't get invited to DTC dinners, conferences, or speaking engagements (except Geekout cause @iamshackelford and I are bffs and I love that man to death). I have nothing to sell you. I'm not looking for work. I'm not looking for consulting gigs. I'm here to have conversations. I share this as I get back into work again tweeting after a 10 day vacation that was MUCH needed to get my head ready for the busiest time of year. I'm ALWAYS here to answer Qs from my perspective, never hesitate to ask! Just wanted to tweet this out to those who are younger that this channel is meant to be a two-way communication with you, a younger buyer looking for advice.
38
8
5
184
37,017
This is wild! How @TierEleven used Ai and Deep Fakes to create a Spanish version of Perpetual Traffic... youtu.be/3hpMD7siefU?si=IjEM…
1
95
Angela Ponsford retweeted
The biggest underlying factor in eCommerce performance is something none of us could measure.... until now. Introducing The Direct To Consumer Confidence Index dtcci.co The only realtime macro economic indicator built specifically for DTC Let me explain...
34
25
28
197
105,053
Update: Have received a few emails and we're moving forward with something. Not sure in person, but hey! Can you please post below here 1 UI/UX issue or bug you've encountered in Ads Manager/Business Manager you want Meta to know about? I'm crowdsourcing this to help YOU. I've got my list but want to hear from others.
This is my monthly reminder to @Meta that I'm willing to fly to Menlo Park to sit down with Meta's Engineers to show them every bug, UX/UI issue in Business Manager. I guarantee you that it'll save the company a lot of money. @MetaforBusiness name the time I can meet.
70
32
10
175
166,277
Angela Ponsford retweeted
A famous experiment exposed the No. 1 killer of high-performing teams. Here it is (and how you overcome it):
118
955
151
4,232
Love him or hate him, @elonmusk gave a masterclass on Price Anchoring last week Did you notice? [A thread 🧵]
139
360
92
2,026
Angela Ponsford retweeted
We've worked with 50+ digital agencies in the past 12 months. The common denominator? Each struggled with time and energy management. So we developed a planner specifically for agency owners/staff. Retweet and reply "Impact" and I'll send a link for you to download it.
536
274
17
320
I was today old when I heard the term "the glass cliff". Shocking but not surprising that a thing like this exists...
2
And if you've never heard of it too, here's the definition: The cruel and elusive cousin of the metaphorical 'glass ceiling', which traps women from reaching their full potential, the glass cliff allows them to get there - and then promptly hurtles them into the abyss below 🙈
1
Angela Ponsford retweeted
Marshall Goldsmith is paid $100k+ (per session!) to coach Fortune 100 CEOs. Here is a 3-minute exercise he uses to support the world’s greatest leaders:
43
171
9
1,195
It really is so incredibly British
This Post is from an account that no longer exists. Learn more
3
Just got my ticket to @MotionApp_'s Creative Strategy Summit on Sept. 14! Can't wait to hear this group of advertising experts share performance creative tips and tricks to close out the year 🎉 Get yours here: motionapp.com/creative-strat… #creativestrategysummit
Angela Ponsford retweeted
Tired of Bots and Click Farmers ruining your Lead Gen campaigns in Google Performance Max? I think we've solved it. ⬇️
4
7
5
19
Anyone got some personal examples of this they'd like to share? "The deadly truth about a world built for men – from stab vests to car crashes" theguardian.com/lifeandstyle…
1
WHY this creative made me over $400,000 in rev and get +1M views on FB Ads🚀  And this is not the only one! I ve a lot of creatives with similar analytics 🔥I can make a doc about my CREATIVE FRAMEWORK ❤️ RT + Comment "Creative Framework" and I'll send it over when its ready!
253
159
5
282
Angela Ponsford retweeted
Struggling to connect on your remote team? We’ve built a 68 person remote team that’s driving $29 million in annual revenue. Here are 10 ideas for building great culture in a distributed team: 💻🌐
143
1,039
295
6,617