doubl3d

a campaign for various markets normally means a shoot in each of them, casting, travel, and when the images run out you start again that's a lot of money and a lot of time so for Axi we ran it virtually, without leaving our office. one system instead of a hundred photoshoots, with nothing left to rebook check the full case study: properly.studio/case-study/a…

@usemotocard is entering a new chapter. we built the brand that carries it there. new site, new identity. live now. the brief was the hard kind: make a finance brand feel like modern wealth without raising its voice once. so we built one visual world. one taste, the same restraint in every frame. the card is only the beginning, and the brand says it from the first second you land. visa infinite, zero FX globally, 24/7 concierge, access across hotels, dining, travel and wellness. one quiet system. a quieter way to move through the world. built for modern wealth. live now at moto-card.com

.@usemotocard is entering a new chapter, and we're helping them reflect that soon

an ai brand, built with the help of ai, made human by hand that's how it turned out for @sentient_found see it live 👉 sentient.foundation

in DeFi, trust is everything. and there are a few ways to earn it one of them is a cohesive design system where every interface, page, and app looks and feels like the same brand 12M+ users chose @MentoLabs in 2025 alone. design plays a part in that

welcome to our new home

the new home tomorrow

we collected voices from across every team we've worked with. founders who bet on the vision, developers who build it, marketers who position it, communities who use it. everyone values something different. dozens of perspectives, one shared experience. it's almost here. more to come.

when the stakes are billions in TVL, millions of users, and regulatory scrutiny, design carries weight @sparkfinance: making DeFi accessible to institutions. billions in TVL @MentoLabs: powering real-world stablecoins across emerging markets @keel_fi: managing up to $2.5B in liquidity across Solana DeFi three projects. three new case studies showing how we got there it's almost here. more to come.

back to 2020 web3 was pure "move fast and break things" energy, then regulators showed up, institutions entered, and suddenly everyone needed to look legit we grew with it. went from designing for early adopters to protocols that actually scale, from chasing trends to working out our own style, from aesthetic-first to user-first the market shifted, we shifted. still here, still designing, just more Properly it's almost here. more to come.

another crypto card? yes, but the first one that actually looks properly. we did the whole thing for @usemotocard: branding, website, social, app. keep an eye on them today 👀

our merch > your crypto merch each company retreat comes with a limited drop for people building Properly. it's one way we can thank them for taking this journey with us 💙

tune in tomorrow at 4PM - @k_hendzel walking through the design & marketing essentials for any web3 project: audience, messaging, landing pages, visuals, UX, feedback loops, AI, and community 🔥