YouTube Strategist

Joined August 2021
On track for another 1M+ video on this client’s YouTube channel There’s nothing like the feeling of a video just crushing
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🚨 Trending YouTube Idea Alert 🚨 If You [X], Watch This Before [Y] Just got the highest viewed video ever on a client’s channel He’s been posting for over 10 years Urgency and time sensitivity is so powerful on YouTube
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YouTube thumbnail cheat code 🚨 The most powerful thing in a thumbnail is often nothing A tiny object surrounded by empty space makes people ask "what is that?" I used this concept (negative space) to get a huge outlier for this Real Estate channel
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✅ Checking in on client wins over the weekend
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Today we’re launching 1of10 Auto Cut. 🎬 Drop in your raw, talking head footage ✂️ Get a finished A-roll cut, instantly 🎨 Color grades your video 🎙️ Cleans your audio No complicated prompts or setup. Upload. Export. That’s it. Try it for free now!
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We built what you asked @MattiHaapoja We built the best autocut on the planet for talking head creators. Comment below if you want early access!
Casually announce that AI can now edit with you 😳 I reallllly want to see if it can edit a roll talking head, get rid of silences/mistakes and then bring up duplicate takes to track 2 so I can decide which one I like better.
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YouTube doesn't feel like YouTube without the 1/10 ranking
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YouTube's new view count did to views what Shorts did to sub count
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I've helped YouTubers get outliers in so many different niches recently... Personal Development Real Estate Personal Brand Geography And many more Pretty cool how once you master psychology, it works in basically any niche on YouTube
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Click through rate on YouTube is meaningless My highest viewed video (3.6M) has a 2.9% CTR Which according to “gurus” is terrible The more impressions you get the lower your CTR will be What’s more important is your CTR vs impressions Look at your CTR at 1k, 10k, 100k, etc impressions and compare this from one video to the next
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Most creators get this wrong about YouTube thumbnails Call and response The video title should open a question And the thumbnail phrase should respond to it BUT... It SHOULD NOT answer it Look at this video I made The title suggests there's a hidden reason someone's aim is bad The thumbnail text gives an answer...but that answer is a term that 99% of people don't know (at least at the time) The title created curiosity The thumbnail amplified that curiosity
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One of the best strategists on YouTube. Huge opportunity!
I am picking 10 of you and teaching you to do my job as a YouTube strategist. I am ready to help great YouTube strategy talent do better business for themselves and creators in this space. Apply now. Invites go out mid-September. youtubestrategistschool.com/
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Advanced YouTube Thumbnail Psychology 🚨 Horizontal and vertical lines feel stable and resolved Diagonal lines imply motion and tension. They grab viewers attention making them great for thumbnails I used this psychology to come up with the thumbnail concept for this outlier below 👇
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YouTube thumbnail cheat code 🚨 Stop copying colors and fonts from viral thumbnails. Copy the composition SHAPE. I saw a 17x fitness outlier. The guy's body made a triangle with the ground. I took that same triangle and applied it to a thumbnail on my golf client's channel It got 90K views on a channel with 34K subs Your eye doesn't see details first. It sees shapes.
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If you want to win on YouTube the majority of your time should be spent studying outliers not in your niche I remember finding this thumbnail in Apex Legends and knew it would crush on my Call of Duty channel Left is original, right is mine
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Almost 5 years ago to the day I posted my very first YouTube video ever Just realized it has over 300K views Insane 🤯
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YouTube Viewhack: Novelty will go viral every time If you can show a viewer something they’ve never seen or heard before you will get views This is one of my favorite thumbnails I ever made It got 1M views because it looks weird Be different and you will win on YouTube
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YouTube title hack 🚨 If you make any sort of time sensitive content this title is crushing right now The ONLY [Topic] Video You Need to Watch in [Timeframe] It works because you're promising the viewer every piece of critical information they need in one video Just used it for a client to get a 1/10
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YouTube views hack: Most creators think they need to come up with brand new ideas and thumbnails every time they post Hint...you don't These 2 videos are nearly identical and the 2nd video got a similar amount of views as the first (750K+) If you want to grow fast on YouTube, remix your best performing content! It's what your viewers want
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