Dumbstruck is an AI-driven emotion analytics company that measures the emotional impact and overall effectiveness of video ads prior to launch.
Chicago, IL
Joined October 2013
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"The strong emotional connection we have built with our customer community is driving deeper resonance, relevance, loyalty."
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Our testing shows the fundamentals of effective advertising remain largely unchanged with AI-generated ads. When creative resonates with viewers and reflects the brand voice, AI ads can perform just as well — and often better — than traditional ones.
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“Emotionally resonant messaging is the new gold standard for driving trust, engagement, and sustainable growth.”
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"It’s like everyone forgets that a perfectly targeted, forgettable ad is still a forgettable ad... If people don’t feel something, they don’t remember. And that’s when you’re wasting your time and your money."
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Are we entering a golden era for humor in advertising?
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Humor + pharma ads = breakthrough marketing?
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"It’s believed that when viewers experience heightened emotional states, it leads to better recall of the ads."
techcrunch.com/2025/05/14/yo…
"We see that ads that score within the top 25% on overall emotion are twice as likely on average to drive immediate sales..."
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"In a world of mid-scroll ads and declining attention spans, joy may be one of the few remaining differentiators that actually moves the needle."
emarketer.com/content/snapch…
"The commercial jingle will never die... Despite just about everything else in the advertising industry changing over the past two decades, it remains one of the few core tools many marketers still rely on."
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"Studies show that people can recall 65% of visual content three days later versus just 10% of written content."
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"63% of purchase intent is related to the joy consumers experience via a brand’s marketing communications."
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"AI is skilled at crunching numbers, spotting trends and predicting outcomes based on past data, but it’s the human insight provided by emotional analysis that adds layers and depth. It’s not just about knowing what works, but why it works."
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"Marketers are no longer just storytellers; they’re revenue drivers, and every dollar spent must be justified by measurable growth. Intuition and experience are nice, but without data—good, comprehensive and actionable data—it’s just a guessing game."
adage.com/article/data/why-d…
"As data sources multiply, expectations around performance intensify and AI tools gather pace, understanding how to interpret and apply data meaningfully has never been more vital for marketers – or more complex."
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"No-one ever died because of bad marketing. But if we’re counting money, the loss to businesses from the Bermuda triangle of marketing measurement is big."
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"At the same time, very soon, the best AI-driven ads won’t be remembered for how they were made. They’ll be remembered for the emotional impact they created."
adweek.com/creativity/what-w…
"When it comes to crafting impactful advertising creative, both AI and emotional creative analysis offer distinct advantages. Together, they can take a brand’s content to new heights."
digiday.com/sponsored/ai-and…
"In a world where people crave connection, relatability wins. Think less scripted storytelling, more shared experiences. Netflix, for instance, uses “we” in its social posts, making it feel like it’s binge-watching right alongside us..."
adage.com/article/opinion/br…
"One thing remains constant when it comes to each year’s Super Bowl commercials: the power of emotion. This year, some advertisers moved beyond joy to invite moments of surprise and anticipation, while others leaned on nostalgia as a way to evoke trust."
adage.com/article/special-re…
