For the last decade, my craft has been 0 → 1 GTM. Finding the right first customers and use cases. Defining what success looks like. Testing the motion until it repeats. In a lot of ways, it all feels like it’s been building toward Dyna. Here, that means getting out of the office and into the places where Taku will actually work. On a recent trip, Amy, our Head of Product, Skyler, one of our deployment engineers, and I spent the day on the road deep in the East Bay. We walked four hotel laundry rooms where Taku could go to work next. We hadn’t even started a POC yet. Every hotel was different. Towels, carts, layouts, workflows. Things you don’t learn on Zoom. We’re doing a lot of this right now: getting into the field early, learning what changes from site to site, and bringing those lessons back to the team as we build a repeatable motion. We each own a part, but we’re all responsible for whether the whole thing works. Proud to keep sharpening my craft alongside this team. Here’s more about what that looks like at Dyna.