$220,000 is given away at every Commerce Roundtable. @iamshackelford and I started this idea just 2 years ago.. One of the ways we keep the energy high and break up the talks is by doing high value giveaways. Now someone has to pay for the giveaways, so we allow sponsors to share a short ads (instead of tech led panels) After the short "youtube pre-roll" style ad, all brands and agencies are qualified to participate in the prize afterwards (only if you are in the content room, 30 second count down starts) Not only is it effective, it keeps the audience locked in. Over the years, we've given out a bunch of the typical Macbooks, ipads, meta glasses and such .. but also spice it up with 9AM giveaways of big value trips: Mexico, Hawaii, World Cup, etc.. And of course some great DTC brand products as well: Ridge, Hexclad, Lomi, Yeti, Away, Battlbox, Meatery, and much more Plus our famous $100,000 Shared Sweeps giveaways we do on BOTH days to supercharge your business into Q4. On Sept 21-22, we're back for our 2nd event of the year, our main event: San Diego with 750+ expected of the best DTC and eCommerce Founders, Operators, Executives, Marketers, and agencies! - You get 2 content packed days - Enjoy the most unique location... Literally ON the water - The best networking experiences - Focused on educational keynote presentations and not a bunch of tech talks and panels - The BEST conference food you'll experience GUARANTEED - $220k worth of actual giveaways (F1 Trip, Hawaii vacations, Apple products, Pizza Ovens, Cookware, Meta Glasses and much more) - A constant stream of snacks combined with good vibes - Sunset Happy hour with multiple "alternative" drinks - Great partner hosted events all night! Learn more:  commerceroundtable.com And if your wondering what kind of tactical, practical keynotes to expect, here's our speaker lineup: Led by the best MC in the space: @iamshackelford @ezrafirestone, oVertone Christian Toetzke, HYROX @TaylorHoliday , Common Thread Collective @EricRausch, New Standard @ecomchasedimond, eCom Email Marketer @KalebMattice, Gains in Bulk @jacob_posel, Indigo AI Devyn Pukteris, Sweat Pants Agency @bryandstarck, Customer Conversations @spencepawliw, Evolve Meta Evin Catlett, Skull Candy @RytisLauris, Omnisend @jordantwestecom, Social Commerce Club Kyle Yeoman, Groove Life @voids_jannik, Voids AI @itslukeaustin, Common Thread Collective @ChereneAubert, Growth Capital Eric Venn-Watson, MD, Seraphina Therapeutics @BrettCurry, OMG Commerce Abdurahim Shodmonov, Primal Queen @alexrudolphh & @TylerBrechbiel, TBAR Umar Shaikh, Nest Marketing With special live streaming happening all day via @ecommcowboy (@chrislukehall & @colindougherty) And special on site pod recordings by @CommnThreadCo This is our 4th year and we've got some major changes and surprises for the event and it's going to be the best one yet! @CommerceRound San Diego is on Sept 21-22 and tickets move quick! With ~60% of tickets sold, we're expecting to sell out for our 4th year in a row. Don't miss out on the community event of the year, beautiful sun, great people, great content, and great food.. it's gonna be a great time. Go learn more at commerceroundtable.com We'll see you in San Diego!

Back in my car sales days the phone was the whole job. New calls, check-ins, and the follow up "Hey Marcus, still thinking about that Tahoe?" Whiteboards tracking dials, managers asking why your headset wasn't on. That stack is dead now. The script is a prompt, dialer is a workflow, CRM logs everything. Ecom evolved the same way… except for the phone. The conversation at the moment someone almost bought has been frozen since I was on a dealership floor. Hire a call center or skip it. DTC skipped it. Then I saw @OutcraftAI. It calls abandoned checkouts within minutes, handles the hesitation, then decides on its own whether the next touch is a text, an email, or a callback tomorrow. I went in skeptical. I've heard enough bad AI calls to know what bad sounds like. This wasn't that. Hear one yourself >> go.outcraft.ai/checkout-reco…

The worst part of marketing is writing creative briefs. No one reads them. But everyone pretends they did. AI can write a brief that actually gets used. Here's the prompt: "You are a designer who hates reading long briefs. Write a creative brief for [project] in 100 words or less. Use bullet points. Start with the one thing that must be true for this to work. End with what happens if we get this wrong." An example with a brand supplement: Must be true: Customer can read this on a phone while walking The vibe: Doctor's office but make it friendly The risk: If this looks too salesy, they'll delete and unsubscribe One sentence to steal: "Your joints shouldn't sound like rice krispies" Long briefs are security blankets. Short briefs get work done. AI is good at being short because it has no ego to protect.

Why do events always offer the worst food? Boxed lunches, pre-packaged salads, wraps.. it's not what you want in a long day of learning and networking. At Commerce Roundtable, we take incredible pride in delivering food that is delicious. On Sept 21-22, we'll continue to deliver on that promise by hosting 750+ expected of the best DTC and eCommerce Founders, Operators, Executives, Marketers, and agencies - You get 2 content packed days - Enjoy the most unique location... Literally ON the water - The best networking experiences - Focused on educational keynote presentations and not a bunch of tech talks and panels - The BEST conference food you'll experience GUARANTEED - $220k worth of actual giveaways (F1 Trip, Hawaii vacations, Apple products, Pizza Ovens, Cookware, Meta Glasses and much more) - A constant stream of snacks combined with good vibes - Sunset Happy hour with multiple "alternative" drinks - Great partner hosted events all night! With ~60% of tickets sold, we're expecting to sell out for our 4th year in a row. Don't miss out on the community event of the year, beautiful sun, great people, great content, and great food.. it's gonna be a great time. Get the deets: commerceroundtable.com

"Underpromise and overdeliver" is cowardly marketing. It sounds humble. But underpromising means you're aiming low. And overdelivering means you're hoping the customer notices. Here's what braver brands do, especially the ones with high status: They promise something specific and unusual. Then deliver exactly that. Because high status brands don't need to impress you with surprises. They earn trust through precision. When a luxury brand says "Your order will arrive tomorrow by 10am" and it arrives at 9:47am, you don't think "wow they overdelivered". You think "of course they did. They're that brand" Example: A pasta brand could say "Delicious Italian pasta made with love". Instead they said: "This pasta cooks in exactly 6 minutes. Set a timer for 360 seconds. When it beeps, it's done. Overcooking is impossible." That's a specific claim. It's testable. And when it's true, the customer trusts everything else you say. The exercise: Find one claim you're currently being vague about. Make it numeric and testable. "High quality" becomes "lasts 400 washes" "Fast shipping" becomes "arrives before Thursday if you order by 2pm" Then deliver exactly that.