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Unilever Digital Commerce

@eCommerceULVR

Unilever Digital Commerce team loving the possibilities digital creates to serve our shoppers better with our brands.

 London, NY, Shanghai, Mumbai
unilever.com
Joined January 2011
  • Tweets8.6K
  • Following3.4K
  • Followers4.7K
The Unilever Global Digital Commerce team has been removed so there will no longer be posts from this account. Thank you for your support in following us over the years.
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What do you think? Which ecommerce primary image wins? @gs1 primary images vs. new ideas linkedin.com/posts/oliver-br…
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Types of primary images in CPG eCommerce. Only one does Brand-Format-Variant-Size on mobile. #ux #InclusiveDesign @gs1 approved #mobileready hero images
Image from Unilever Digital Commerce (@eCommerceULVR)
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So we "asked the audience" linkedin.com/posts/oliver-br…?
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Can you read the critical text? What matters to make things legible is very simple...
Image from Unilever Digital Commerce (@eCommerceULVR)
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Making it easy on mobile. #mobilereadyheroimage
Image from Unilever Digital Commerce (@eCommerceULVR)
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Zoom and Declutter so shoppers can "see" quickly and easily what they are actually buying on mobile from thumbnail images. The @gs1 Mobile Ready Hero image.
Image from Unilever Digital Commerce (@eCommerceULVR)
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Being able to work out BRAND-FORMAT-VARIANT-SIZE from the thumbnail image in Search results on ecom retailers = the @gs1 MOBILE READY HERO IMAGE.
MOBILE READY HERO IMAGE done to GS1 specification

ALT MOBILE READY HERO IMAGE done to GS1 specification

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Zoomed and Cropped GS1 style mobile ready hero images make it simple, fast and easy for Shoppers to see the 4W's what BRAND-FORMAT-VARIANT-SIZE
GS1 MOBILE READY HERO IMAGE - DOVE

ALT GS1 MOBILE READY HERO IMAGE - DOVE

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Why Unilever use the APCA colour contrast test. It's better for screens. Better for dark mode. #Accessibility #A11Y Dr Sam Waller explains why here: cedc.tools/article.html
Does the contrast ratio actually predict the legibility of website text?

Does the contrast ratio actually predict the legibility of website text?

Comparing WCAG 2 contrast guidelines with APCA, which proposes a different formula for calculating contrast

cedc.tools
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Where to download the GS1 compliant mobile ready hero image templates #MobileReadyHeroImage ecommerce.inclusivedesigntoo…
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Our partnership with @Cambridge_Uni on inclusive design. youtu.be/OwCL2t8PuUU and their visual clarity test we use. clarifi.inclusivedesigntoolk…
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Making it easy to see BRAND-FORMAT-VARIANT-SIZE #mobilereadyheroimage to @gs1 standards
Image from Unilever Digital Commerce (@eCommerceULVR)
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Make it easy to see BRAND-FORMAT-VARIANT-SIZE #mobilereadyheroimage to @gs1 standards
Image from Unilever Digital Commerce (@eCommerceULVR)
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Make it easy to see BRAND-FORMAT-VARIANT-SIZE #mobilereadyheroimage to @GS1_US standards
Image from Unilever Digital Commerce (@eCommerceULVR)
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Make it easy to see BRAND-FORMAT-VARIANT-SIZE #mobilereadyheroimage to GS1 standards
Image from Unilever Digital Commerce (@eCommerceULVR)
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Make it easy to see BRAND-FORMAT-VARIANT-SIZE #mobilereadyheroimage to @gs1 standards
Image from Unilever Digital Commerce (@eCommerceULVR)
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Make it easy to see BRAND-FORMAT-VARIANT-SIZE #mobilereadyheroimage to @gs1 standards
Image from Unilever Digital Commerce (@eCommerceULVR)
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#Accessibility matters great work from our Persil team thegrocer.co.uk/buying-and-s…
Persil adds QR codes to packaging for visually impaired shoppers

Persil adds QR codes to packaging for visually impaired shoppers

The codes were created by AR specialist Zappar in partnership with Unilever and the Royal National Institute of Blind People

thegrocer.co.uk
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Mobile ready hero images to @gs1 standards on Waitrose UK, make it easy to see BRAND-FORMAT-VARIANT-SIZE on any screen size
Image from Unilever Digital Commerce (@eCommerceULVR)
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Great little video explains our partnership with Cambridge University's Inclusive Design team on how Unilever digital commerce can ensure more #accessible content to deliver noticeably superior experiences that work for as many people as possible.
Cambridge Enterprise (@UCamEnterprise) profile pictureCambridge Enterprise@UCamEnterprise7 Dec 2022
Watch Dr Sam Waller at @Cambridge_Uni and Dr Siân Fogden of Cambridge Enterprise tell the story of Clari-Fi; a simulation tool, adopted globally by @unilever, designed to make e-commerce more inclusive for those with visual impairments bit.ly/3F5N0Tb @Cambridge_Eng #IDPD
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