EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
New York, NY
Joined February 2009
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🗣️The wait is over...AI Search is here!
Designed to navigate EMARKETER's extensive content, AI Search cuts your research time from hours to minutes and delivers context-driven answers that integrate seamlessly into your workflow.
See AI Search in action: emarketer.com/products/ai-se…
🛍️ We welcomed Kristi Carlson, Vice President of Digital Technology at @KendraScott, to the Reimagining Retail podcast for a conversation on unwrapping shopper intent during the holidays.
podcasts.apple.com/us/podcas…
Made possible by Atmosphere TV.
#Holidays #Retail #Shopping
EMARKETER retweeted
[Field notes] from Advertising Week New York, where Lauren Copland, Block's Ecosystem Partnership Lead joined @ROKT and @eMarketer for “Beyond the Brand" session.
Lauren shared how thoughtful partnerships can grow beyond an initial use case when teams stay focused on:
- Building from a strong customer and business need
- Using early learnings to identify where else a partner can create value
- Tailoring each opportunity to the specific business, customer, and moment
- Protecting trust and customer experience as partnerships scale
Aggregate. Filter. Organize. Analyze.
Our forecasters, researchers, and analysts assess the credibility, completeness, and relevance of thousands of data sources through EMARKETER’s rigorous methodology.
Learn more: cloud.emarketer.com/20261005…
While #GenZ watched #socialmedia evolve from Facebook to TikTok, #GenAlpha entered a world where smartphones, creators, and algorithms were already the default.
Our new infographic explores the forces shaping the next generation of social media users: cloud.insight.insiderintelli…
Is Meta best positioned to launch a personal AI agent like Muse? Which use cases are most likely to drive adoption? How will we need to rebuild the internet for this new reality?
Tune in on YouTube: youtu.be/vZgdcb90LNE
Made possible by Atmosphere TV.
Relevance isn’t just about reaching the right audience.
This sponsored article by PatientPoint® looks at how programmatic is bringing audience data and contextual relevance together in the doctor’s office: tinyurl.com/5ynx9wd9
#ProgrammaticAdvertising
What would it mean for your smart fridge to act as a personal food assistant?
Listen wherever you get your podcasts, or watch the episode on YouTube or Spotify: youtu.be/ybKin6GFCtI
Made possible by Atmosphere TV.
Are marketers asking the right questions about #commercemedia performance?
Richard Murphy of @auditedmedia shares his take on transparency and measurement.
Thanks to Richard and the AAM team for partnering with us at #AWNY26! 👏
More coverage: emarketer.com/learningcenter…
We asked five EMARKETER analysts for their perspectives on how #AI is changing consumer trust, what puts that trust at risk, and what #marketers can do to earn and maintain it.
Access the insights: cloud.emarketer.com/20261015…
What are marketers overlooking about commerce media?
Jake Kastner of @Uber shares his take on the opportunities ahead for brands.
Thanks to Jake and the Uber Advertising team for partnering with us at #AWNY26! 👏
More coverage: emarketer.com/learningcenter…
🛍️ We welcomed Jillian Cueff, @claires Chief Merchandising Officer, to the Reimagining Retail #podcast for a conversation on winning over a new generation without losing its legacy.
🎙️ Tune in for the full conversation: podcasts.apple.com/us/podcas…
Made possible by Atmosphere TV.
While #GenZ watched #socialmedia evolve from Facebook to TikTok, #GenAlpha entered a world where smartphones, creators, and algorithms were already the default.
Our new infographic explores the forces shaping the next generation of social media users: cloud.insight.insiderintelli…
EMARKETER retweeted
Is your brand doing seasonal activations right?
According to VML Live CCO Charlie Wade in @eMarketer, trying to make your event do everything is the quickest way to ghost your audience.
Get the trick to a successful seasonal brand activation: bit.ly/4s2tjDy
EMARKETER combines proprietary research, expert analysis, and thousands of vetted data sources to give teams a common foundation to align strategy, validate decisions, benchmark performance, and identify what’s next.
Take a look inside our methodology: cloud.emarketer.com/20261005…
In a new article, Snap Inc.’s Abigail Laursen explains how social discovery on Snap Map is shaping real-world decisions and how brands can be part of those moments. tinyurl.com/4jk9mwsn
#SocialMarketing #LocationMarketing
What if #Meta’s #Muse flopped? What would happen after an extended #MLB lockout? What if the #BBC started carrying #advertising?
Tune in to the Behind the Numbers podcast: youtu.be/78IAxQ7oRVQ
Made possible by Atmosphere TV.
🎙️ Ran Avrahamy, Chief Marketing Officer at @AppsFlyer, joins the podcast today to discuss what mobile measurement teaches us about digital transformation.
Tune in: youtu.be/CrKuyRJEwMU
Made possible by Atmosphere TV.
#podcast #mobile #measurement #digital
Our analysts had a great few days at @advertisingweek!
🥂 A highlight of the week was hosting a packed house of marketing leaders at the Glass Ceiling Rooftop for The Next Era of Commerce Media.
Thank you to Uber Advertising, @auditedmedia, and to everyone who joined! #AWNY26
📱This sponsored article by T-Mobile Advertising Solutions looks at how carrier data can inform audience planning and activation without relying on cookies or mobile ad IDs: tinyurl.com/2zbb467h
#AudienceTargeting #AdTech #DigitalAdvertising
“Not only do I not think that boring is a bad thing, I think that boring may well be AI’s superpower.”
EMARKETER's @nate_elliott explores where AI is remaking marketing and advertising.
Learn more in our new report: cloud.emarketer.com/20260915…
#EMARKETERSummit #FutureofDigital #AI