Erin Cannelli Cresta (@eccresta) header
Erin Cannelli Cresta (@eccresta) profile picture

vp digital & demand @sema4ai || @couchbase @paloaltontwks @docker #hortonworks || @jmu alum. Mom, Warriors fan, Annapolis gal, sports & fitness, leadership

Los Gatos, CA
Joined March 2013
Photo by Erin Cannelli Cresta (@eccresta)Photo by Erin Cannelli Cresta (@eccresta)Photo by Erin Cannelli Cresta (@eccresta)Photo by Erin Cannelli Cresta (@eccresta)Photo by Erin Cannelli Cresta (@eccresta)Photo by Erin Cannelli Cresta (@eccresta)Photo by Erin Cannelli Cresta (@eccresta)Photo by Erin Cannelli Cresta (@eccresta)Photo by Erin Cannelli Cresta (@eccresta)Photo by Erin Cannelli Cresta (@eccresta)
Erin Cannelli Cresta retweeted
How did a former all-women’s college - tucked amid the Virginia mountains, football-less until the 1970s - become one of the nation’s fastest-ascending athletic programs? From Curt Cignetti to Bob Chesney and now to Billy Napier, inside the “JMU Way.” bit.ly/4ea4tfo
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Erin Cannelli Cresta retweeted
“CFOs are becoming the de facto architects of enterprise AI adoption.” – Rob Bearden, Sema4.ai CEO and Co-founder In his latest byline for @TheAIJournal1, Rob explores why finance has emerged as the proving ground for enterprise AI, and how CFOs are increasingly shaping the rules around AI investment, ROI, governance, and risk. As AI moves from experimentation to enterprise deployment, finance is becoming the function helping determine where AI earns its keep, and where it doesn’t. Learn more: aijourn.com/sema4-ai-ceo-why…
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Erin Cannelli Cresta retweeted
Déjà vu! For the second year in a row, Sema4.ai has been shortlisted for the @Cloud_Awards 2026 A.I. Awards in the Best AI-Powered Workflow Solution category! We’re proud to be recognized for helping enterprises put AI agents to work across complex business processes. See the full shortlist: cloud-awards.com/ai-awards/2… #AIAwards #EnterpriseAI #AgenticAI
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Erin Cannelli Cresta retweeted
Postcards from Sema4.ai ☀️🌎 Our team has been making the most of the season, from Erin Cresta hiking to an alpine lake in Jackson Hole, Tommi Holmgren exploring Slovenia, to Wilfrid Butelet soaking up the South of France, and Jamie Engesser heading off the beaten path. How are you spending your summer? Let us know in the comments below. 👇
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Erin Cannelli Cresta retweeted
Week 4 of AI Agent Summer School. 🎓 This week's lesson: what actually happens when an invoice hits your AP inbox. Every invoice raises the same question: does it match what was ordered, delivered, and billed? Sema4.ai Agents answer it by matching invoices against POs and receipts, catching the discrepancies that trip up AP teams most, and investigating a mismatch instead of just flagging it and waiting on a human. Manual reconciliation is still one of the biggest bottlenecks in the financial close, especially for teams handling thousands of invoices a month. Learn more: sema4.ai/learning-center/inv…
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Erin Cannelli Cresta retweeted
Less than 25% of enterprise AI pilots ever reach production. Here's how our latest release changes that math. Business users can create agents in plain English, no IT translation required, while the system maintains complete audit trails and enterprise-grade, COSO-aligned governance. 🎥 Sema4.ai executives, John Kreisa and Ram Venkatesh, break down what's new and why it changes the deployment equation for enterprises.
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Erin Cannelli Cresta retweeted
Fewer than 25% of enterprise AI agents ever reach production. I explored with @sema4ai how the more complex the use case, the lower that number drops. This isn't an AI problem. It's an architecture problem. And most teams are still building the wrong way. Here's the breakdown… #Sema4AIPartner
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Erin Cannelli Cresta retweeted
That's a wrap on Snowflake Summit 2026! One theme stood out: enterprises are ready to move beyond AI hype and put agents to work. We had great conversations about how Sema4.ai helps organizations operationalize AI agents with the business context, governance, and accuracy needed for real-world production. Thanks to everyone who stopped by and shared what's next on your AI journey. #Sema4AI #SnowflakeSummit2026
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Erin Cannelli Cresta retweeted
Enterprise AI is moving fast. The organizations winning aren't the ones experimenting, they're the ones deploying. Sema4.ai CTO and Co-Founder Ram Venkatesh joins A Global Tech Podcast to discuss why governance and business context separate impressive AI from reliable AI, and how organizations are putting agentic AI to work in real operational workflows. 🎙️youtube.com/live/W8oaDUWnXLU
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Erin Cannelli Cresta retweeted
Next Tuesday: See how Koch Ag & Energy Solutions, LLC reduced invoice reconciliation from hours to minutes with AI agents. Plus, hear how enterprise AI agents are expanding into additional business workflows. Save your spot: event.on24.com/wcc/r/5335325…
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Erin Cannelli Cresta retweeted
NATIONAL CHAMPIONS: Women's Lacrosse Holds Off Maryville to Capture NCAA Championship @FSC_WLAX secured a 9–7 victory over Maryville University on Saturday at Judson Stadium, clinching the 2026 NCAA Division II National Championship! #LetsGoMocs 📰: fscmocs.com/news/2026/5/23/n…
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Yeahh Mocs! 🙌 Congrats Audrey, Brayden, & team!! 🔥
FINAL FOUR BOUND!! 🎟️ #2/#2 @FSC_WLAX defeated #1/#1 Flagler 14-9 to make their fifth Final Four appearance in program history! 📰: fscmocs.com/news/2026/5/15/w…
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Erin Cannelli Cresta retweeted
Enterprise AI is standardizing fast. Building is easier. Execution is packaged. The real gap is understanding the work itself. Ram Venkatesh, CTO and Co-founder at Sema4.ai, breaks down why the semantic layer is becoming the foundation for enterprise AI. Link to the blog in the comments below.
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Erin Cannelli Cresta retweeted
Finance teams are under pressure to close faster and reconcile with precision, but manual processes cannot keep up. AI agents are changing that. Purpose built finance agents automate invoice reconciliation, payment processing, and AP operations with 90%+ automation, reducing work that once took days to minutes with enterprise grade security. Learn more: sema4.ai/office-of-the-cfo/
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Erin Cannelli Cresta retweeted
When AI moves into finance, the stakes shift entirely. It stops assisting and starts deciding, and that changes everything about how you need to govern it. Finance requires: •zero error tolerance •real audit trails •the ability to step in instantly Co-Founder and SVP of Product and Customer Experience @paulcodding on governing in finance. ⬇️
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Erin Cannelli Cresta retweeted
a woman recommending something to her friend group has a higher conversion rate than your entire paid ads budget
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Erin Cannelli Cresta retweeted
You’re never out until you’re out. Play the game in front of you. Not the game you wanted to happen. Not the game that just happened. Not the game you hoped would happen. But the game that is happening. It's a remarkable lesson for basketball, for all of sport, and really, for all of life. In the Elite 8 of the NCAA tournament, the UConn Huskies came out flat against the No. 1 seed Duke. The Huskies trailed by 15 at halftime. No. 1 seeds were 134-0 all time in the NCAA tournament when leading by 15 or more points at halftime. That’s across the entire NCAA tournament history. Every round. Every year. UConn had every reason to give up. But they simply refused. Most people check out when the odds turn against them. But UConn never stopped playing to win. Their big man Tarris Reed Jr. put the Huskies on his back. He played incredibly on both sides of the ball. The Huskies cut the lead to 13. Then to 11. Then to 7. Then to 5. And then, in the final seconds of the game, they cut the lead to two. Duke inbounded the ball, UConn pressured and forced a turnover. With less than a second on the clock, Braylon Mullins—who had shot 0 for 4 from three—put up a deep 3 from the logo, and nailed it. UConn 73. Duke 72. 134-1. After the game, UConn coach Dan Hurley said this about Mullins: "The courage. You have a young man, he's a rare human being. The toughness about him, to take the shot, on a tough shooting night, but he was due." It was an off night. And yet with everything on the line you have no choice but to pull the trigger. Shooters shoot. That's confidence in the process. March Madness is an ultimate test of emotional regulation. Over 3 weeks and 6 games, nothing ever goes to plan. You prepare. You practice. You visualize. Then stuff happens. The difference between those who collapse and those who rise? How they respond, especially when things don’t go their way. What's true in basketball is true in life. It's easy when everything is going your way. But things will go wrong. You'll fall behind. The score won't look good. Most people check out when the odds turn against them. UConn never stopped playing their hardest. Not when they were down 19. Not when they were 1 for 11 from three. Not when history said it was over. It’s called having a next play mentality: You can't control what already happened. You can't control the score. You can only control the next play. One stop. One bucket. One possession at a time. That's how you erase a historical deficit against the No. 1 team in the country. It's how you work through the biggest challenges in life too. Excellence does not mean control. It does not mean perfection. It means refusing to quit on yourself when the situation looks hopeless. It means trusting your preparation even when nothing is falling. It means playing the game in front of you. Not the game you wanted. Not the game you hoped for. The game that is happening. Stay in the arena. Play the next play.
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Erin Cannelli Cresta retweeted
Basketball Capital of the World….Storrs Connecticut. 🐺💙🏀
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Atlanta developers & engineers-great oppt to join our team. Learn more at the open house on Wed.
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Erin Cannelli Cresta retweeted
Join us at the @Snowflake Silicon Valley AI (SVAI) Hub for a hands-on developer workshop exploring how to build production-ready AI agents directly inside Snowflake. "Building Production-Ready AI Agents on Snowflake: A Developer Deep Dive" 🗓 Wednesday, March 25 ⏰ 4:30–7:00 PM PDT Save your spot: luma.com/n72a0mv3?tk=5eoPG9
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