playing the game @Shopify

day 30 vs. day 1 slowly…then all at once

Guys come into dropshipping and fall in love with a new product or store right away Literally have the game backwards They saw the guys with brands and thought they had to that too End up doing all this overthinking and other bs and start wasting energy and time This isn’t the typical business model my G Run ads first If it hits cool, now go setup the backend If not, keep it pushing You don’t need warehouses, bulk, or a branded product You just need a day or two of your full focus And if it doesn’t work, basically keep trying, but don’t be dumb, take learnings and improve every time This is the hardest part though… that feeling after a failed launch hits different… it puts a lot of mfs into permanent gulag

If you’re just starting out in ecom and only have limited capital Don’t even think about MRR or peptides my G Get you nice little seasonal offers and extract until you learn the ropes Mothers day is coming up and could probably put you in a 6 figure position if you move quick

Our cost per link click and CPA was rising beyond our profitability thresholds for one of our brands and we needed to get back to baseline FAST We were dealing with a more aware market after an initial phase of unawareness, so the approach had to become a bit more authentic Here’s the workflow that turned our ad account around and ended up adding to our creative flywheel to unlock gems ever since Scraped and sent 1,000 emails to IG accounts in niche daily Offered free product in exchange for video review, skit, etc post on socials, many declined or tried to get compensation…this was a volume game We still got people every single day who were interested. Best case scenario the product could be sent out for under $10-$50 It was bigger brand and we could afford to maybe slide them some cash. But it was an off-season and we were being surgical with the payroll at the time To our surprise we sometimes had creators w thousands and even hundreds of thousands of followers accepting a free product and sharing it Besides we had already had the product seeding content outperform the $500-$1000/video content multiple times in past for our other brands so I knew it wasn’t worth the squeeze Not everyone ended up sending the videos and posting, just part of the game, we had to follow up a few days after delivery and every couple days after that in a friendly non pushy manner so they didn’t get annoyed What we did receive was super great authentic homemade non AI content and great awareness via organic reach from the accounts that posted. Some sales too From there we sorted all the hundreds of videos and images in folders by tier A, B, C. We found the most rockstar creatives and brand content this way This workflow could single handedly turn a drop-shipping store tight on capital to that branded image feel as well. It takes probably 3-4 weeks to start seeing the fruit on this one Not all submissions were quality, but who am I to judge. Submissions I’ve put in the C bracket have went crazy the in the ad account. So we always try to use everything Sometimes we guided them sometimes we didn’t. Allowing them to freestyle yielded the best and worst at both ends of the curve We typically would guide them with certain things like visual concepts or hidden gems such as making sure they call the product the brand name and not the generic product name As this creates a major moat in the google search auction, market share, and buyer psychology When the searches from people seeing ads on meta go to your brand search ads as well instead of only boosting the generic market, you can out bid anyone Sometimes we let them freestyle sometimes we took a more script based or technical approach Our in house editors are extremely cracked and cook crazy creatives with the raw footage, voiceovers, and all the content from all these folders For mashup concepts with multiple creators and b-roll we ran those from our brand page For concepts that only had a single creator we used partnership ads to run those from our creators pages We would just send a request and DM them about it and some of them were more than happy. Some ads never published. Numbers game After all the efforts. Our ad account experienced a crazy revival, I saw the lowest cost per link clicks, CPAs, and highest engagement metrics I’ve ever seen It allowed us to scale in what we previously had written off as an off season Once our competitors saw how deep the moat had gotten, they got bullied out and just quit Initially we started this to get creatives but ended up getting so much we didn’t need to keep sending out free goods So we changed it to a full fledged affiliate program outreach strategy, creators could generate sales with their code and take a chunk of the revenue Youtubers, instagramers, tiktokers started promoting, generating sales, making content, and bringing brand awareness 24/7 Trench lessons

I showed one of my ad accounts to a friend He couldn’t believe his eyes $350k spent on 1 creative in 30 days He showed me his ad account Launching a ton of creatives all the time complaining they didn’t spend etc Scaling what’s already spending, converting, and milking it dry > scaling creative and all these other random “hacks” This rule always applies but especially in the early life of any ad account You obviously still need to be uploading in fresh concepts but it’s more for longevity and new unlocks rather than instant returns More often than not increasing budget on what’s already converting nicely will yield the instant returns, until it doesn’t, then you spam creative Creative volume over increasing budget is 100% necessary for certain brands or niches especially at scale but not every ad account does this apply to Another thing is there are many variables such as seasonality, industry, demand, market fatigue, TAM, etc, other than creative that play factors in whether someone is going to convert or if there’s even space for all of your concepts or spend in the auction and Meta knows this and they price accordingly There is never one specific way to play the game Some guys run creative heavy, some product heavy, brand heavy, narrative heavy, script heavy, seasonal heavy etc Some only focused on milking one source vs omni channel pushes Beauty of the game though is everyone runs a different class w different perks There’s too many different ways to run numbers

Addicted to finding new winners every single week Managing a wide portfolio of brands Will have AI run all of them eventually Bulk coming this week for this supplement brand before hyper scaling Batch of new brands already launched The leverage is where you create it 💡

They know I’m running agents you can tell from the light bill 🤖

If you choose to keep scrolling instead of mastering one skill or business model it’s never too late to choose differently

Dropshipping is still one of the fastest ways to escape the underclass btw - 1 SKU w search volume trending up - 1 shopify account - 2 ad accounts, meta + google Worry about MRR, private processing, and all the burnt out sauce you see online after you know what you’re doing

A lot of faceless industries/niches that nobody talks about where pulling in 10-30k+ daily profit is a cookie cutter bottomline with a few years of compounding 99% get bored somewhere along the line and start chasing new opportunities because they need the quick dopamine Few

Winners win Losers lose Complainers complain Earth spins Game is game Choose your player wisely 🎮

Ecom millionaires .

8 figure exit minimum 🔒

You can make a lot by trenching and grinding 24/7 But the real gains are made in knowing when to exit, enter, and rotate markets There’s a crossroads during the bootstrap path where you must shift your mindset to that of the VC, PE, and the funds in some ways Or things will eventually become and feel no different than a job with diminishing returns Money doesn’t think about you or know anything about your background Thinking about it emotionally or trying to force it into your hands is useless At the macro levels many of the micro level stressors are comically written off Knowing when to exit, enter, and rotate opportunities is the only difference between you and whoever you think your competition is Data(education), liquidity(purchasing power), speed to execution(energy) become more important as time goes on Humans are more similar to AI than most can comprehend right now Nothing ever truly changes Whoever has the most of those three things rules the next generation of humans And whoever amongst the current generation of humans utilizes AI and passes it down to younger generations Will be more fit to survive future generations Versus the ones who ignore it and think it’s better to just trench all the time Most think the guys at the top have the biggest egos, usually the opposite

The game is played differently at higher levels

All my profiles even admins got removed from BM is there any way to get this back or am I cooked?

Relevant

10,000 hours ⏳

In 5 years $100M via ecom is going to be the new $1M No time to fuck around Most people don’t realize how new ecommerce and iPhones actually are Boomer liquidity and kids born in 2010 entering the programmatic auction soon There’s a reason you see young dudes from all around the world printing cash Imagine all the older guys that have been in the game for 10 years+ already Already matured out of the young lifestyle The money and skills? Compounded These guys are ghosts Most people will tell you to build in public post once a day, spend hella screen time on social media, and a bunch of other things What they won’t tell you is that if your personal/social identity is tied to your business/income/customers in such a manner You will be/feel limited in business and scale Liberal chicks still buying teslas bro The business space is a bubble Most of us nerds Only we are tapped in to who the cracked operator behind the scenes is 90% of consumers don’t know or care who founded what they consume as long as they get what they want and the brand resonates Zoom out Focus on thinking big Collecting cash And protecting capital There is no time to fuck around Ghost is the goal