Turn the lens on your buyers to get candid, unvarnished insights. We specialize in win/loss and churn analysis, using our Buyer as Hero methodology.

Guelph, Ontario
Joined January 2015
Due to the passing of CEO Alan Armstrong, Eigenworks is no longer in business. Many team members have formed a new entity and we encourage you to check out @IcebergIq where we are carrying on Alan's legacy.
“I think I sharpened all of my own questioning and curiosity because of Alan. I learned not to accept the first thing you see as the answer, and to understand how much work you need to do to uncover the truth. He taught us how to get there." eigenworks.com/blog/our-trib…
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For those of us who worked with Alan at Eigenworks, he was a coach, a mentor, and a boss who challenged us to rise to our potential. bit.ly/2m2qqFY
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What's it like to do a win/loss interview with us? Interviewees say they get genuine value from the experience. bit.ly/31WJt4m
Sharing the sad news of the passing of our CEO and founder, Alan Armstrong. Please find our tribute to Alan here: bit.ly/2XJP5kD
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So great to have Samantha Davis back from mat leave as Director of Training! She's developing some cool initiatives to help teams improve their customer interviewing skills. Drop us a line at [email protected] to find out more.
Are you a software product manager? How do you manage customer feedback passed on by Customer Success? We'd like to talk to you for our study of the Product-CS workflow. Here's our webinar with @Gainsight on findings to date. bit.ly/2TkxdHX
After finishing one of our buyer interviews, we asked: "By the way, why did you agree to participate in this research?" The person responded: "Someone needs to tell these companies what we actually need!" The Takeaway: Talk to your buyers. They have a lot to tell you.
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New blog post by Alan Armstrong from Eigenworks "How can "story" have a seat at the table of Big Data?" ow.ly/d9ve50umL9C #competitivemarketing #competitiveintelligence #winloss #productmarketing
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Good overview of win/loss analysis from @MaRSDD. Your buyers can tell you so much about your positioning, your messaging, and how you stand up to the competition. bit.ly/2Y3YcNi
Congrats to Alex McDonnell who is now Managing Director at Eigenworks! Get the full scoop on our LinkedIn page. bit.ly/2XJP5kD
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Eigenworks retweeted
Where is your customer feedback going? Does it actually make it to your product team? @eigenworks has set out to find those answers. Join Alex McDonnell as he shares insights from his interviews with customer success and product management professionals. bit.ly/2JLZSkP
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We have some initial findings from our research study on a core workflow between #customersuccess and #productmanagement. bit.ly/2IWfNOf
"I placed a mic in front of them, pressed 'record,' and invited them to share their thoughts on this question: Why doesn't the customer feedback I gather make it onto the product roadmap?" bit.ly/2IWfNOf #CustomerSuccess
Myth: People don't like doing market research interviews. Fact: "It's really exciting when I get to share our story and share about our company and where we are headed. It's fun. Thank you for listening to me as well because I'm pretty passionate and excited." - An interviewee
Starting to see themes emerge in our #CustomerSuccess - #ProductManagement study. "From CS' perspective, it feels like customer feedback just ends up in a black hole." We'll share further findings. Also, looking for product managers to talk to @AlexQMcDonnell for Part 2 of study.
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Update: We're pulling together research findings from our #pulse19 study on whether customer feedback makes it into the product roadmap. Thanks to all #CustomerSuccess people who shared their thoughts! We'll talk to #ProductManagement in Part 2. DM us for details if interested.
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