Marketers are leaning into experiences and location. 📍 ✨ Take a look at a campaign whose efforts incorporated elements of holiday cheer with stops at various events throughout the city of New York to increase users leveraging the gift exchange platform, @Elfster.

This week we're hitting the streets again with our @elfster campaign, just in time for the #holidays. 🎁 Oh, and if you plan to watch the #MacysParade tomorrow, be on the lookout for @elfster vehicles - we hear they may be in the area. 😉