Won’t be taking any more clients until after Black Friday. After this, I intend on disrupting this small space in email design. If all goes well, there won’t be any other way to design emails. This will be the standard.

There's a secret to designing high-converting emails. And it's hidden in this logo: [Bookmark] 🔖

4 reasons why ecom brands need inclusive emails: • Increases subscriber engagement • Higher conversion rates • Nurtures brand loyalty • Positive brand image Any other reasons?

A good designer can learn copywriting fast. But not all good copywriters can design.

Ecom brands - I'll let you in on a secret. You might be designing emails that sabotage deliverability. This is costing conversions and revenue. Here are 8 ways to overcome these pitfalls to maximise your deliverability:

Typography 101 for Email Design: Meet Chris Do: • Emmy-winning designer • $80 million in billings as CEO of design house, Blind • Founder of The Futur, a design education company growing 300% YoY Here are 3 typography tips from Chris that will elevate your emails:

Something's coming. The first in my Design Principles Series. Can you guess what it is?

Cheeky with it.

Can't be done with Comic Sans? Challenge accepted.

@elonmusk's decision to rebrand Twitter to X was hard. But there’s a bigger decision Elon needs to make: Team Oppenheimer or Team Barbie. Thankfully, he uses this 6-Step process when making tough decisions. Learn this and you’ll never struggle with decisions again. Step 1: Frame the Decision as a Question. The question should: • Identify a problem to solve • Be clear and concise • Be specific to the situation at hand Elon now has direction: "Should I watch Oppenheimer or Barbie?" Step 2: Gather Evidence Collect information to understand the problem. In this case, Elon would use: • Movie data • Directors • Actors • Etc. Here’s what that might look like: Oppenheimer: • Genre: Biography, drama, and history • Duration: 3 hours • IMDB rating: 8.7/10 based on 194K ratings. Story of American scientist, J. Robert Oppenheimer, and his role in the development of the atomic bomb. It is directed by Christopher Nolan and features actors like Cillian Murphy, Emily Blunt, and Matt Damon. Barbie: • Genre: Adventure and comedy • Duration: 1 hour and 54 minutes. • IMDB rating: 7.5/10 based on 121K ratings. Barbie suffers a crisis that leads her to question her world and existence. It is directed by Greta Gerwig and features actors like Margot Robbie, Ryan Gosling, and Issa Rae. Step 3: Develop Axioms Create axioms from the data gathered. Axioms are statements that seem to be true. Elon’s axioms could be: • Oppenheimer has a higher rating than The Barbie Movie • Oppenheimer is a historical drama while The Barbie Movie is a comedy and fantasy • The Barbie Movie is shorter than Oppenheimer Assign each axiom a probability of truth. For example: Axiom: The Barbie Movie is shorter than Oppenheimer Evidence: The Barbie Movie has a runtime of 1 hour and 54 minutes, Oppenheimer has a runtime of 3 hours. Probability: 100% - it's objective. But axioms can be subjective too: "I will enjoy Oppenheimer more than The Barbie Movie” Assigning a probability here is based on personal preference. This might be 70% if you enjoy historical dramas. Step 4: Draw a Conclusion • Analyse each axiom and its probability • Draw a conclusion • Ensure the conclusion solves the problem Subjective axioms can carry more weight than objective ones. If evidence strongly supports one option over another there’s your decision. If it’s pretty even, consider both objective and subjective factors. So if Elon likes: • Historical dramas and highly rated films - Oppenheimer • Light comedic movies - The Barbie Movie Your conclusion should answer the question in Step 1. Step 5: Test the Conclusion Consider additional factors that may have been missed: • What am I in the mood for? • Who’s joining me? • Which film can I turn into a drinking game?' Get feedback from others and consider different perspectives. If evidence or feedback suggests your conclusion is flawed - revise it. Step 6: Confirm the Conclusion If your conclusion can't be disputed it's likely the correct decision. Difficult decisions rarely come with absolute certainty. But it's about making the best decision you can with the evidence you have.

THE thread on how to create a high-converting Welcome Series: 🧵

August 2022: Learning email marketing from a YouTube video by @ecomchasedimond called: "Email Marketing Course for Beginners (Email Marketing Explained)" 2023: Pivoted to offering design services. How's it going?

Procrastination is a tricky beast. It whispers: • "Do it later" • "You have time" • "It's too hard" I silence it with action. Today - not tomorrow - is the time to start.

Copywriting 101:

Email Experience Designer: “Designs for an experience a subscriber has when interacting with an email.” The way an email looks is only part of the experience.

I'm an Email Experience Designer. I coined it first.

My 8-year old niece taught me everything I need to know about staying focused on reaching my goals. Like Aladdin, we all start as 'diamonds in the rough'. But with the right plan and the magic below, we can achieve anything. The “Street Rat to Sultan” Shift:

$22.9 billion. That's how much will be spent this Father's Day. Want to see how the 7-8 figure ecom stores are doing it? Here's my Father's Day Email Swipe File. It's yours. RT and I'll send it to you.