you need to be hookmaxxing if youre running ai ads for your brand I call this the visual metaphor method oftentimes your product’s unique mechanism is invisible so brands end up telling people what the product does differently instead of demonstrating it your customers have heard these promises before the power of leveraging ai ads is turning invisible benefits into something they can actually see how do you do this? first ask >what is your mechanism actually doing differently? > then translate that into a familiar feeling , expression, object, material or process that behaves that way > visualize that with a literal physical action that can be clearly understood in seconds your mechanism -> something familiar your customer understands -> literal physical action that is the structure of a visual metaphor and because its built around your mechanism + your customer, you can use it to create custom viral hooks >then you show how that literal action activates the transformation visual metaphor -> activation -> visible changes + benefits and you build the entire ad around that structure instead of explaining why your product is the "secret sauce" they need, show them im giving away the framework i built to automate this for your specific product and create custom visual metaphors around your unique mechanism let me know if you want it