Eric Nordhoff

I've received a bunch of new followers over the last couple of weeks, so I figure it's time to write a new intro post. My story: > Grew up as the only child of German immigrants. German was my first language. Spent my summers in Germany starting at age 8 > At 16, my dad signed me up for the Dale Carnegie course. I was the youngest person in the class to graduate. Read "How to Win Friends & Influence People" and got hooked on personal growth > As a teenager, wrote instrumental piano music in my bedroom > Studied TV/Radio at Ithaca College. Wanted to be a news anchor. David Muir kept getting the jobs > At 22, started selling radio ads in Ithaca, NY. That's where I learned how to sell > Moved to Nashville and sold jingles to ad agencies all over the country > In 1995, gave my life to Christ. It changed the direction of everything > Spent the next 10 years in the Christian music industry. Warner Bros. Records, then International Sales Director at Provident and Word Entertainment. Traveled all over Europe, Asia, Australia, and South America > In 2004, went out on my own. Started Go Global Entertainment and represented 40 artists and labels in 90+ countries > Then a UK distributor went bankrupt owing me tens of thousands of dollars. Had to figure things out fast > Started buying and selling media on Amazon and eBay. Grew it to $15K a month and used it to pay back our vendors > In 2012, started two podcasts. One about faith and wellness, one for Walking Dead fans > The faith and wellness podcast helped us build a customer base of 6,000+ people > The Walking Dead podcast hit #2 on iTunes in three months, then became Walker Stalker Con. 15 cities, 4 countries, and a sold-out cruise. Sold it in 2015 > Built Writing Worship with my wife, a Dove Award-winning, Grammy-nominated songwriter. A podcast that grew into courses, books, and an annual conference for Christian songwriters > From 2015 to 2021, helped other people build businesses with their own podcasts > All along, my piano music kept going. 10 albums of Quietime Music, still streaming 1.5M+ times a year > In 2021, I took a business development role at ReactionAV, a national AV production company. Closed multiple 7-figure contracts in events so far > Now, 30+ years and 2,000+ podcast episodes later, I'm building toward what I want most: financial freedom and the ability to work from anywhere with my wife. My kids and in-laws are here in Nashville, so I'm taking it one step at a time What I talk about on this page: > Solopreneurship and building income on your own terms > Sales, the skill that has paid my bills for 30 years > Marketing funnels and turning an audience into a business > Podcasting and building community > Habits, discipline, working out, and the books that shaped me > Christian faith and personal growth > My journey toward working from anywhere (Nordic Nomad) If you're a solopreneur or you dream of working from anywhere, let's connect.

Most sales aren't lost because of a bad pitch. They're lost because nobody followed up. Here's the 4-step AI system I use so that never happens. Copy it 👇

Hot take: AI won't replace salespeople. It will replace salespeople who don't follow up.

70.4K Impressions 1.4% Engagement Rate 654 Likes 22 Reposts @XCreators, what is the most important number to track?

I doubt one person on their deathbed says “man, I wish I played more video games.” Totally agree @tyromper is a great follow for anyone into mindset, family fitness, and faith!

That’s it! I’ve got to get on the @bot train! It’s moving full steam ahead!!

Shout out to @ecoay for creating a use case out of my use case on @bot BRILLIANT! Thank you 🙏🏻

I built 3 businesses with a podcast. None of them started with a big audience. Each one started with some mics and a few people listening (including my mom). The Walker Stalkers. A Walking Dead fan podcast that turned into 15 Walker Stalker Cons across the US and 4 countries. We were even featured in Inc 5000 inc.com/magazine/201709/shei… Writing Worship. Krissy and I started a podcast for Christian songwriters. It grew into courses, books, journals, a Mentorship program, and an annual conference. writingworship.co Faithful Wellness. A faith and wellness podcast we started in 2012. It grew into a customer base of more than 6,000 people ordering every month. Looking back, all 3 had the same 4 things going for them. 1. A niche small group that really cared. Walking Dead superfans. Songwriters writing for the church. People who wanted to get healthy and grow in their faith. You can build a huge business from a core group of a 1000 loyal people. 2. We showed up every week. Nobody gets attached to a show that disappears. Week after week is how the relationship got built. The first 6 episodes of The Walker Stalkers, we made up callers. James and I did voices. He was a guy in his mom's basement. I was a flamboyant German zombie fan. Eventually, we started getting real callers and it blew up, of course! 3. The podcast always led somewhere. A free test. A valuable guide. A mini-course. If someone wanted a next step, it was there. Having a simple call to action still works today! 4. We got together in person. Conventions, conferences, retreats, local classes. Meeting face to face is what turned listeners, online zoom call attendees into a community. That's where the business really flourished. People are desperate to be together in person - especially coming out of Covid. A big audience is nice. A small audience that trusts you is priceless. If you've got a podcast, blog, X account, YouTube Channel with a small audience, don't quit. That might be all you need to start. Learn what turns them on, give them that, sincerely and consistently and watch it catch on!

"But You, Lord, are a compassionate and gracious God, Slow to anger and abundant in mercy and truth. Turn to me, and be gracious to me; Grant Your strength to Your servant" - Psalm 86:15-16 (NASB) God's nature is to be compassionate, gracious, slow to anger, abundant in mercy and truth. Ask Him to demonstrate His abundant love towards you and grant you strength for today. You're His son and daughter. I pray you receive His love today!

I built an AI prospecting engine for my Biz Dev role at an AV company. It finds the ideal buyers, enters them into my CRM, drafts emails, and sets appointments for me. Here are the 4 tools I use: 1. @claudeai Opus 5.5 - I have a project setup that automates and integrates between Outlook, my CRM, and my Appt Scheduler. 2. CRM @HubSpot - seamlessly integrates with Claude creating Contacts, adding notes, and drafting tasks, and emails. 3. @Calendly - my appointment scheduler. A free account is all I needed to start. More frills when you use a paid account. 4. @Outlook integrates with Claude to send emails and track them in my CRM. 5. @LinkedIn Sales Navigator helps to qualify all of my prospects, checked by my Claude agent. Integrating AI into my sales process has helped me get 5x more done in the same amount of time. And, over time, I've been able to fine-tune the prospecting work so I find better leads and eventually more closed sales for my company. How do you use AI to improve your sales process?

Has all the negative NVIDIA news impacted your investment strategy at all? Investors: how are you feeling about $NVDA

Next week, I plan to start intentionally playing with paid @bot Grok Bot users, what are your best beginner use cases? Reminder: I'm primarily in sales (prospecting for quality leads), but I have several other income streams in various stages of development.

Does anyone else practice box 4-7-8 breathing when they are working on a mindless task? Or is it just me?!

30 years in sales taught me one thing: People buy from people they trust. Trust > Pitch > Product Here's how I earned it before I had anything to sell: 1. I gave first. We started a Walking Dead fan podcast because we loved the show. No product. No plan. Fans trusted us because we showed up every week (sometimes every day). That podcast later turned into Walker Stalker Con - a huge fan convention for fans, by fans. 2. I let people get to know us. With Writing Worship, we focused on Krissy getting out there and sharing what she's learned. She invested in other songwriters first and that built trust. The courses, books, and conferences came later. 20,000+ people took our free Songwriter Personality Test. By the time we offered something paid, they already knew us. 3. I kept my word, even when it cost me. A UK distributor went bankrupt owing me money. I still owed my own vendors. So I started selling on Amazon and eBay to pay them back. It was hard. But, I kept my word to my clients - and they stayed with me. 4. I listened more than I talked. I learned that in a Dale Carnegie class when I was 16. 150+ podcast interviews later, it's still my best sales skill. Listen 80% of the time. Talk 20%. It might even be 90/10, but at least 80% listening. Trust is slow to build and fast to lose. But once you have it, selling is easier and feels a lot more natural. It's the difference between pushing and pulling. What's one way you've built trust before you had anything to sell?

People say, "Nobody's watching, so do what you want." I see it the other way. Someone's always watching. It gives me purpose and meaning. You're never too old to be someone's reason to keep going. Bookmarking this to remind me of who I am and who I aim to be!