Esma

DO NOT ADD NEW FEATURES BEFORE FIXING WHAT'S BROKEN AND PROVING THE CONCEPT FIRST! Everyone's racing to add AI to their app. But 80% of them fail because of a very simple reason: They put AI on top of a broken product. And then the product keeps failing, just with a higher cost. Don't forget: - AI doesn't fix bad UX. - AI doesn't fix confusing navigation. - AI doesn't fix a value prop nobody gets.

If your app ranking changed recently, don't touch anything yet. Apps are jumping 40–50 positions overnight. No ads, no update, no reason. Apple has been recalibrating its algorithm since iOS 26. It's not stable right now. At least wait 48hrs before making any decisions.

Do you really need to invent the idea to make money? Definitely no! You just need to Christopher Columbus it. You want to earn money. You know the potential in the mobile app world. You just don't know what to build. Here is the easy way: Go to Sensor Tower. Go category by category. Check what people are downloading. What they're paying for. That's it. That's one of the best strategies I use. I was doing this today and saw Sherlock - an AI face search app. I don't know the founder, but if you do, you can tag him. (It would be nice to meet :)) Maybe there's some paid marketing in the app, but still - it's a great success: $60K revenue in just 6 months 🤑 Anyway, what I'm trying to say is that you can figure out what to build and where to start just by checking what's already working. Most people are waiting for an original idea to strike - while the smart ones are already on Sensor Tower 🙃

If you are under the 99%, you fail! 🚨 How do you track your crashes? MVP does not mean your product is allowed to crash or break. It simply means you’re starting with fewer features. No matter which phase your product is in, you must protect its health. So… how do we do it? At App Genie, we test our apps daily, but even then, there can still be issues we don’t immediately catch. That’s why we use Firebase Crashlytics to monitor crash reports in real time. We automate crash alerts and act instantly whenever users experience any form of instability. For us, anything below a 99% crash-free rate is a red alert. We’re not just building products. We’re constantly safeguarding their health, too!

I really like this paywall design from Badoo. Having 3 pricing options makes me feel more in control bc I can get to choose what fits me best. And while deciding between them, people can forget that “skip” is even an option. 🙃 What do you think?

Opal increased the conversion from 7% to 17% All is psychological! 👇🏻 Most apps try to convince users with features. Opal did it with human psychology. Instead of saying “we help you reduce screen time,” they showed users the real cost of their habits: “You’ll spend 22 years of your life on your phone.” “With Opal, you can win back 6 of those years.” This creates a powerful emotional effect: - You immediately feel the loss. - You see your future self. - You feel the need to act now. It’s the same reason people sign up for gyms after seeing their health stats; motivation spikes when the problem becomes real. The result? 👉 Trial conversions jumped from 7% → 17%. 👉 And the new users were more motivated, meaning better activation and retention. Lesson: Don’t tell users what your product does. Show them what they gain or lose without it. That’s product psychology at its finest.🤷🏻‍♀️

The strongest clients don’t come from cold outreach. Here’s how ours actually come so far (it’s easier than you think) 👇🏻 Over the last few months, something powerful reminded me what real relationship-driven growth looks like. We had been connected with a founder on X for a while. No sales pitch, no pressure. Just two builders exchanging ideas, sharing progress, and staying in each other’s radar. We knew he already had a startup in its growth stage. We also knew that forcing a collaboration would only push him away. So we did what we always do: kept building, kept sharing, kept showing our work publicly. He followed the journey and watched how we ship. He saw the way we treat our clients, our speed, and our obsession with delivering value. And one day, he came to us with not just one idea, but several. Today, we’re working together across multiple projects: from ideation to design, development to publishing, and everything that comes after. We’re not “an agency” in his eyes anymore. We’re working like co-founders, side by side, in every stage of the product. 💎And here’s the real insight: This is how you build loyal clients in our industry. Not by chasing. Not by pushing. But by showing up consistently and letting your work speak louder than your outreach. If you're building, share the journey. Your future clients are already watching.

Still searching for an app idea but nothing feels right? Yeah, it's real! Most founders look in the wrong places. Google lists, Reddit threads, “100 app ideas” posts… The hardest part isn’t building an app, it’s choosing what to build. At App Genie, founders come to us saying: “I want to build an app and make money, but I don’t know which idea works.” And they’re right to question it. Some ideas are saturated. Some trends won’t last. Some opportunities are hidden. Here’s how we help: ✅Spot trends early ✅ Filter out saturated markets ✅Validate profitability ✅ Build fast before the window closes We’re not just developers. We’re your idea partner + growth brain. If you're stuck in “I want to build, but what?”, you don’t need more idea lists. 👉 You need guidance. DM is open.