Creative problem solver & campaign manager @AgenturFarner. I hate blue cheese, love sweets & storyboards. Views are my own.
Bern, Schweiz
Joined October 2012
- Tweets266
- Following384
- Followers135
- Likes524
Fact or fake? Can you tell?
I got it 100% right. 🕵️♀️
Give it your best shot: pos.li/2e0mgl
#ai #naturallanguageprograms
Facebook just announced an update to its brand safety measures:
✅ Whitelisting
🔒Block List creation within Ads and Business Manager
pos.li/2e0mh9
🧬🔬
Good and important article. Among cancer focused charities, @Anticancerfund has, in my view, one of the best, and most thought out, strategies for how they, as a small organization, can add real, significant and long-term value to cancer patients worldwide. Others should follow!
1
About time!👏 Boolean targeting option is possible on Linkedin! No longer narrowing down your audience when using different targetings.
pos.li/2dh1v1
Why InStyle is using AR try-on experiences & using voice and audio to deliver content in a “great hands-free way”.
#AR #voice
pos.li/2df1cz
‘Everytime a surgeon trains orthopedic surgeries in VR, saves hospitals 200-300 USD.’ @VirtaMed‘s Phil Norris at @W2OGroup #EMEAMarketingScienceSummit
Moses Wootten of UK Sport is talking about using data to inform athlete performance in the UK. 📈💪🏼@W2OGroup #w20group
To accelerate brain discoveries, we need access to human brain data. The Swiss brain data bank wants to do exactly that. 🧠 @jelimad speaking at @W2OGroup’s EMEA Marketing Science Summit
Building digital health platforms is the number one priority in #healthcare; Among other things, leading to better diagnosis. @jelimad keynote speech at the @W2OGroup EMEA Marketing Science Summit
Later 10-sec cap!👋 Plus, Snapchat has made it possible to "target viewers based on their propensity to watch videos for longer periods of time" - the way it's already been possible on Facebook and YouTube.
💡"News publishers need distinctive and popular videos in order to stay competitive"
The @guardian has done so: Using longer video content and taking advantage of the platform's longer shelf life where high-watch time & brand immersion is being achieved.
pos.li/2dcmso
More than two million Londoners live in areas that exceed the World Health Organization’s annual legal limit for clean air. 🏭🌫️😷
The campaign by @AMV_BBDO raises an important issue while simultaneously challenging unfathomably high real estate prices.
pos.li/2dcmkt
"Asics began testing the VCPM (...) as part of plans to move toward engagement and dwell time as proxies for viewability and away from the current binary approach where a single millisecond makes all the difference."
pos.li/2dahxz
Facebook & Instagram are "shortening the time between ‘I want it’ and ‘I got it’” with new organic shopping posts.
pos.li/2dahtw
#Watchthisspace! TikYok is advancing its ad inventory.
TikTok is developing its own audience network ad platform + tracking pixel to take on Facebook bit.ly/2UdponF
Was für ein Tag! Es het gfägt🙌🏼
Ziemlich unmöglich an uns vorbeizukommen! Die #OMKBern 2019 neigt sich langsam dem Ende zu, but we stand strong.
Schaut vorbei - wir sind grad neben dem Gelati-Wagen 💜😊
1
2