Professor of #Marketing @Wharton, co-founder of @ThetaCLV and Incompass Labs. Co-author of "The Customer-Base Audit" https://xitter.cf/t.co/YYWyTpFs2v
Philadelphia, PA
Joined April 2010
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Thanks @GadSaad! Likewise, I admire the way that you've been raising the bar for our discipline -- and doing a great job of creating awareness for it. Keep up the good work!
I've been trying to explain this to the trolls for years. Marketing as a scientific discipline is either applied mathematics or applied psychology. It uses the tools of the most rigorous cognate disciplines to study human behavior in the modern-day arena. Let me tag @faderp.
Peter Fader retweeted
@Wharton Alumni Talks at tomorrow's CEO Summit
Excited to be highlighting five pioneering @Wharton alum founders on our Summit stage:
Sarela Herrada (SIMPLi)
Libie Motchan Duggal (@walkfulton)
Dana Kim (Highlight)
Wilglory Tanjong (@anima_iris)
Lulu Ge (@ElixHealing)
Learn more: whartonbakerceosummit.com
#BakerCEOSummit
What an amazing dinner + summit this will be. The @BakerRetailCtr at @Wharton brings all the top people in #retail together in a unique way!
102 books, 18 Emmy Awards, and a pioneer of modern lifestyle branding. We're proud to honor Martha Stewart with the 2026 Retail Excellence Award on October 13, the evening before our CEO Summit.
Learn more: whartonbakerceosummit.com/re…
#BakerCEOSummit #MarthaStewart #RetailIcon
Peter Fader retweeted
Beyond thrilled to share that this year's Retail Excellence Award recipient is industry icon, @MarthaStewart 👏
102 books, 18 Emmy Awards, and a pioneer of modern lifestyle branding. We're proud to honor Martha Stewart with the 2026 Retail Excellence Award on October 13, the evening before our CEO Summit.
Learn more: whartonbakerceosummit.com/re…
#BakerCEOSummit #MarthaStewart #RetailIcon
Prada Is wooing the ultrarich the wrong way
lnkd.in/p/gSgDF7ii
If you're not following @aaaronson you're making a big mistake. Who else would possibly think about something like this?
Peter Fader retweeted
this reminds me of @faderp marketing math class and the weibull distribution. the duration dependent term c
if c > 1 then absence makes the heart grow fonder
if c < 1 then out of sight out of mind
Peter Fader retweeted
📢[9/3]IMの気になるニュース
あなたは #顧客 を過小評価していないか？ AIで誰でも分析できる時代、 #データ （過去）を未来につなげるには👥📊💡
#AI で誰もが高度な分析を行える時代に、自社にとって最も価値のある顧客を正しく見極められていますか？
プレイド主催のカンファレンスにおいて、AI普及後のビジネスにおける「顧客中心主義（ #カスタマーセントリシティ ）」の重要性が提示された。
誰もが同じオープンデータをAIに学習させることでアウトプットのコモディティ化が進む今、本当に問われるのはデータの量や技術ではなくその「目的と質」である。
米ウォートンスクールのピーター・フェーダー教授が指摘するように、「すべてのお客様が等しく神様ではない」という事実を受け入れ、LTV（顧客生涯価値）に基づいて自社に高い価値をもたらす顧客へ経営資源を集中させること。
製品の販売数から顧客との継続的な関係性へと視点を転換させるデータ戦略こそが、次世代の企業価値を決定づける。
markezine.jp/article/detail/…
@markezine_jp @kuraken314 @noriyanagawa @faderp
Thanks @HewittHeiserman -- and I agree that we're overdue for another parade!
Webinar tomorrow: learn.thetaclv.com/beyond-ro…. If you're interested in a CLV perspective on ROAS, you don't want to miss it!
Can a retention curve wiggle?
Read all about it: linkedin.com/feed/update/urn…
Peter Fader retweeted
A good @whartonknows podcast listen w/Professor Marshall Fisher. How do smart retailers pivot when growth slows? #RetailGrowth
knowledge.wharton.upenn.edu/…
#1 best-selling business book in Japan for a brief shining moment. I'll enjoy it while it lasts!
Peter Fader retweeted
Fun to see @faderp book,translated in Japanese, as the best selling business book at the Maruzen bookstore this past week!
