The release of Multi-Modal GPT-4 is truly revolutionary for marketing. This innovation marks a significant shift because, in the past, we could only input textual data into models. Now, we have the ability to incorporate visual data as well, allowing us to better describe the nuanced meaning of text in marketing, where visuals and text are closely intertwined. Consider this creative example: the heatmap reveals which area of an image is responsible for boosting Click-Through Rates (CTR). However, can humans always explain why this happens? Not necessarily. But now, with the combination of our in-house AI, multi-stage prompting, and fine-tuning, we've achieved something remarkable. We have AI explaining the results of another AI, which, in turn, explains the insights of a third AI predicting content performance. It's truly mind-blowing! If you're interested in learning more about multimodality and its significance, I wrote an article on the subject earlier. You can check it out here: forbes.com/sites/forbestechc… Get early access via somonitor.ai, it is free now.