User-focused senior Salesforce architect • #Ally • Blogger • SaaS evangelist • Husband and father of one • Dog lover • #Baldforce • He/Him/His
Bristol, United Kingdom
Joined November 2008
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It's this time of the year again... ⌛ Shape #Salesforce product #roadmap with the #IdeaExchange Prioritization: fcatha.la/prioritization
#asda + ...
What should we be stocking up on in case of emergency? youtu.be/JqE3fWzE9IQ?si=OOJX…
Fabrice Cathala 🐸 retweeted
New in Winter ’27: More flexible inline editing in list views.
Two new User Interface Settings let your users:
📋 Inline-edit fields they have access to, even when those fields aren’t on the page layout.
🔀 Inline-edit records in list views containing multiple record types.
Learn how to enable these settings and explore more Winter ’27 features for admins: sforce.co/4sgkGWg
Fabrice Cathala 🐸 retweeted
as bad as things have gotten in the past 4 days, they are going to get a lot worse before they get better. security leaders, never let a crisis go to waste: please go to your boards and ask for help right now. not for ai, for the basics. (we need to hold on for ~18 months.)
Fabrice Cathala 🐸 retweeted
🤝 Trust is what turns #AwesomeAdmins into strategic partners. These 6 habits are the start.
Discover what it takes to become a trusted advisor: sforce.co/4i7KwXP
ALT Cloudy the goat holding a laptop with the Salesforce logo. The text reads, "6 Ways Admins Can Earn Stakeholder Trust." The background features trees and a light blue sky.
Fabrice Cathala 🐸 retweeted
Superbadges are better together. 📦
Superbadge Cohort Learning is here! Data Quality & Validation is ready, Apex Callouts is running pilots right now!
Facilitators, we’ve got the toolkit. You bring the attendees. Read more: sforce.co/4BfyFQb
Fabrice Cathala 🐸 retweeted
We signed a definitive agreement to acquire @Braze, a leading customer engagement platform that helps marketers build deeper customer relationships by responding to customer behavior in real time and coordinating personalized experiences across channels.
Following close, Braze’s real-time engagement and AI decisioning capabilities are expected to complement all four layers of Salesforce’s architecture — Data 360, Customer 360, Agentforce, and SIforce.
Learn more: sforce.co/4eKxONJ
Fabrice Cathala 🐸 retweeted
Here's our take: The agentic enterprise isn’t a future state you prepare for. It’s a way of working you start practicing now.
Whether you've already launched agents and you're looking to scale them, or you're still making your plan — this playbook is here to help. sforce.co/4yYGc4g
ALT Step-by-Step Guide: Become an Agentic Enterprise.
Fabrice Cathala 🐸 retweeted
🤔 Never wonder which @Salesforce org you're deploying to again.
Learn how to build a custom Claude Code mod that displays your Salesforce org context right above the prompt, so you can:
🔹 See your default org and connected MCP servers
🔹 Spot production orgs with red indicators
🔹 Track scratch org expiration dates
Follow Salesforce Developer Advocate @davenorris' step-by-step guide to build your own. ➡️ sforce.co/4sg9qJw
Fabrice Cathala 🐸 retweeted
📣 Join us tomorrow for True to the Core Deep Dive: Builder Central.
Discover how this agent-powered workspace helps admins turn ideas into apps and agents using natural language. Join product experts @TiaanK and @Daivatd to:
💬 See Builder Central in action
🛠️ Learn what’s available in beta and what’s next on the roadmap
🙋 Bring your questions for an extended live Q&A
RSVP for tomorrow at 9 a.m. PT: sforce.co/4ilNiul
ALT A promotional image for a Salesforce event titled "True to the Core: Deep Dive" with "Builder Central" in large text. The event is scheduled for October 20, from 9:00 to 10:00 a.m. PT. It features photos of two individuals: one identified as a Director in Product Management and another as a Senior Director in Product Management at Salesforce. The background is light blue with decorative elements.
Fabrice Cathala 🐸 retweeted
🏘️ The Trailblazer Community is moving to Slack.
Starting October 30, the online Trailblazer Community becomes read-only as new conversations move to Slack. Existing content will remain accessible and searchable.
Learn more about what's changing. 👉 sforce.co/4ebKBIO
Fabrice Cathala 🐸 retweeted
Lucky for you, we’ve got the Agentic Enterprise Playbook right here: sforce.co/3TUN3N6
6 chapters. Practical guidance. Real examples. A step-by-step path to becoming an Agentic Enterprise.
Fabrice Cathala 🐸 retweeted
🕰️ New in Winter ’27: Turn back the clock in Flow Builder.
The new Edit History panel lets #AwesomeAdmins explore past saves and see exactly which elements changed. Find a save that worked, then restore it as a new version or reuse the logic in a separate flow.
Explore this and more Winter ’27 features: sforce.co/4rTcmLO
Fabrice Cathala 🐸 retweeted
🚀 Extend @Salesforce into new interfaces with AIforce, the live interface layer that brings the full power of Salesforce to wherever people and agents work.
Join us for Get Hands-on with AIforce, a free virtual workshop where you’ll learn how to bring Salesforce into new agentic surfaces - including Claude, Slack, Coworker, and more - using Salesforce MCPs, plugins, and skills.
One workshop. Two opportunities to get hands-on.
🔹 October 21 | 10:30 a.m. SGT / 1:30 p.m. AEDT ➡️ sforce.co/4hP6ONR
🔹 October 21 | 10:00 a.m. EDT ➡️ sforce.co/4jaseHC
Fabrice Cathala 🐸 retweeted
A quick reality check on how fast AI is moving — with @AnthropicAI CEO @DarioAmodei & @Benioff at @Dreamforce
Fabrice Cathala 🐸 retweeted
👏 A new way to build apps and agents is here.
Next week, join Builder Central Product Managers @TiaanK and @Daivatd to learn how it works and get your questions answered during an extended live Q&A.
Save your spot for October 20: sforce.co/4ilNiul
ALT A promotional image for "True to the Core Deep Dive: Builder Central" event, happening on October 20, from 9:00-10:00 a.m. PT. Features two speakers, Tiaan Kruger and Daivat Dholakia associated with Salesforce. The design includes abstract shapes and the Salesforce logo.
Fabrice Cathala 🐸 retweeted
Hey @SalesforceDevs, a nice quality of life improvement landed in the Org Explorer VS Code extension: you can now filter metadata types!
In the past you had to scroll down the 200+ types to find what you were working on. Pro-tip: make sure to use wildcards (*) for text filters.
ALT Screenshot of the Salesforce Org Browser extension for VS Code with the new filter options highlighted.
Fabrice Cathala 🐸 retweeted
Permission to get hands-on: granted. ✅
Join Lead Admin Evangelist @SalesforceK8 for Security In Action: Data & Access on October 27 at 9 a.m. PT.
In this free virtual workshop, tackle everyday security challenges in a pre-built Salesforce org and build practical skills to help protect your org’s data and access.
Save your spot: sforce.co/4AWTEqS
ALT A promotional image for a "Hands-On Security Workshop" on October 27 at 9:00 a.m. PT. The image includes the "Salesforce" logo, a security-themed illustration, and a photo of a person labeled as a "Lead Admin Evangelist." The background is light blue with decorative elements.
Fabrice Cathala 🐸 retweeted
Sales reps want pipeline, not tasks 🎯
Hunter is the AI agent that turns CRM data into a prioritized list of exactly who to call and why
Hunter updates your CRM and finds your best prospects
Your team closes the deals
Fabrice Cathala 🐸 retweeted
Winter ’27 has a lot of very practical upgrades:
An agent that can learn browser-based apps. Conversational IT support in @SlackHQ or Teams. Forward-looking billing forecasts. 24/7 voice claims intake.
See what’s new in the Salesforce Winter ’27 Release.
Fabrice Cathala 🐸 retweeted
Introducing Microsoft-Decision-1, our new model for fast decision-making.
It delivers top performance on structured decision tasks, outperforming both LLMs and other decision models in latency and quality.
We’re already testing it across Microsoft for everything from incident response and quality control to scientific discovery.