Your qualitative research support system.

111 E Wacker Dr | Chicago
Joined March 2009
The best conversations happen when we come together. Sarah Kotva is heading to ESOMAR North America 2026: Unfiltered! Will you be there? Be sure to connect and say hello! 🔗 hubs.la/Q04CbsB_0 #ESOMAR #ESOMARNorthAmerica #MarketResearch #Insights #FaceToFaceMRX
1
2
19
We're in a book! And we're giving away copies! Kobuk the Destroyer: And Other Tales from the Wild, Unseen World of Test Engineering by Alex Davies takes readers behind the scenes of product testing, including a visit to Fieldwork Boston! hubs.la/Q04B9R9D0 #FaceToFaceMRX
53
People are notoriously unpredictable... We change our minds. We contradict ourselves. We say one thing and do another. And that's exactly what makes qualitative research so valuable. Here's what we risk when we remove humans from the research process: hubs.la/Q04zD52g0
1
70
We’re proud to celebrate TWO of our very own, Sarah Kotva and Aryn Korpalski, for being named to the Insights250! Help us celebrate Sarah and Aryn by showing this post some love! #FaceToFaceMRX #Insights250
58
We’ve been getting more questions about AI and participant recruitment. Our approach is simple: the tools will keep evolving. But people have always been at the center of how Fieldwork recruits. We dig into why in this blog: hubs.la/Q04xQbg70 #FaceToFaceMRX
57
➡️ Follow the line... It leads straight to Insights Association's CRC 2026. Sarah is headed to Chicago next week, and we’d love to know who else is making the trip. #FaceToFaceMRX #IACRC
79
We’re excited to have Rachel and Sarah representing Fieldwork at ESOMAR Congress this week! If you’re there, be sure to say hello to Rachel and Sarah! Rumor on the street is that they have goodie bags 🤫 #ESOMAR #MarketResearch #Insights #FaceToFaceMRX
70
Turns out... insights is kinda chic 😉 What would you add? #FaceToFaceMRX
69
Another Global Focus Group Day is in the books, and once again, we're amazed by how many people took the time to celebrate. Thank you for sharing your experiences, memories, favorite projects, and reasons you do this work. #GlobalFocusGroupDay #FaceToFaceMRX
116
Why do we celebrate Global Focus Group Day? Because understanding people matters. The future of insights may be shaped by new tools and technologies, but it will always be FUELED by people. #GlobalFocusGroupDay #FaceToFaceMRX
92
Behind every research project is an entire ecosystem of people making it happen. Today on GFGD, we celebrate you. Thank you for continuing to invest in our industry! #GlobalFocusGroupDay #FaceToFaceMRX
67
#GlobalFocusGroupDay - In a world increasingly filled with the artificial and counterfeit, the desire for real connection isn't fading. It's growing. This isn't a case against technology. It's a reminder that people still crave human connection. #FaceToFaceMRX
67
We celebrate GFGD on 7/9 in honor of Saul Ben Zeev's birthday. He helped popularize the focus group as a research methodology, but he wasn't alone. He was part of a generation of pioneers who believed that understanding people starts with listening to them in a welcoming space.
61
GFGD starts with a simple reminder: the focus group is still one of the most powerful tools in the research toolbox. It's not the answer to every research question… But when organizations need to understand the why, there is tremendous value in bringing people together.
57
It's here. Happy Global Focus Group Day! Throughout the day, we'll be sharing reflections on the impact of focus groups, the pioneers who helped shape our industry, the power of human connection, and the people behind the insights. #FaceToFaceMRX
51
Tomorrow is Global Focus Group Day and we'll be celebrating the conversations, connections, and people that continue to fuel our industry. However you celebrate, don't forget to tag your posts with #FaceToFaceMRX and #GlobalFocusGroupDay so we can celebrate alongside you.
53
Next week, we'll celebrate Global Focus Group Day. If you haven't already, start thinking about what you'll share on July 9. We can't wait to see your stories, photos, and favorite #FaceToFaceMRX moments! #GlobalFocusGroupDay #FaceToFaceMRX #InsightsFuel
50
Two weeks from today, we'll be celebrating Global Focus Group Day. Save the date, start thinking about your #FaceToFaceMRX story, and get ready to celebrate. Learn more at: hubs.la/Q04lMcvg0 #GlobalFocusGroupDay #FaceToFaceMRX #InsightsFuel
67
In her recent @Significant Insights interview, Fieldwork President Nikki Darré shares why she believes the future isn't about choosing between technology and people. It's about using technology to enhance human understanding, not replace it. More here: hubs.la/Q04mbK_Q0
77