I’m excited to share that @tryconversion has raised a $28M Series A led by @AbstractVC to build the modern marketing automation platform. Four years ago, @james__jiao and I started Conversion out of our UC Berkeley dorm room. Since then, we’ve launched, pivoted, and rebuilt the product more times than we can count. Every pivot was a lesson. We changed the product, changed the audience, changed the pitch. But every time we tried to grow, we got stuck fighting the same outdated software. For two decades, marketers have been stuck using software invented in 2006: Oracle Eloqua, Salesforce Pardot, Adobe Marketo, and HubSpot Marketing Hub. These tools were built before LinkedIn ads existed, let alone AI-driven campaigns. In an era obsessed with “move fast and break things,” we chose a different path. We spent years working with top design partners to build a MAP that feels like Figma, enriches like Clay, and scales like HubSpot — but built from the ground up for modern marketing teams. Today, Conversion is trusted by over 4,000 growing companies, including OpenAI, Abacum, Paraform, Warmly, Motion, and HockeyStack. In under two years, we’ve grown to nearly 8-figures in revenue, making us one of the fastest-growing marketing startups in the world. Our gratitude to our investors, customers, founding team members, friends, and family cannot be overstated. This is a special team on a bold mission to displace massive, legacy incumbents. A mission to make marketing software feel like magic. --- This $28M round was led by Abstract Ventures, with participation from @HOFCapital, @trueventures, @AntlerGlobal, and top angels from @OpenAI. A few special thank-yous: 1/ Our incredible investor group led by @dkwon98, Puneet Agarwal, @VictorWangJC , and Chris Millisits, for believing in our vision. 2/ Our amazing design partners: @BeauroyreMax , Stephanie Bian, Joseph Wang, @pranavmitl, Ethan Yu, Veronica Dominicis, and @fin465 for helping us build something complex, elegant, and powerful. 3/ And most importantly, our team: @charlie_he_ , @KyleWonzen, @levibkline , @matt_rowl_dev , Tayler Dunn, @SammyBoch, Naasir Farooqi, Swamik Lamichhane, @_varunnair, and @jimfutsu . Founders are only as strong as their team, and James and I feel incredibly lucky to work with such an amazing team everyday. We’re hiring across GTM, marketing, engineering, and design. If this mission speaks to you, our careers page is in the comments. If you’re tired of broken workflows and generic emails, comment “Conversion” and we’ll send you 100 high-performing templates from the best companies in the world. PS: two years ago, we were nearly out of cash, surviving on Chipotle rewards points in Berkeley and deep into our second pivot. To every builder out there: stay scrappy, inquisitive, and grateful. Building a startup is a privilege. Keep going.