Looking for inspo?💡 Our weekly round up of #shoppermarketing spotted in the wild 👀
· Pepsi-Co Flamin' Hot AR Activation in Asda 🔥
· Asda partnership with Diageo to offer in-store screens 🥃
· Flora plant-based recipes made easy to purchase 🌿
#marketing #shopperunity
To provide customers with more details about the environmental impact of their shopping baskets, Oatly, the plant-based beverage company, is requesting that all food and beverage firms post the climate footprint of their products: ow.ly/hYEQ50PX5MN
Industry research has shown that almost a third of UK consumers plan to reduce their spending on Christmas items; therefore, retailers may feel the impact of the cost-of-living crisis during the upcoming festive period: ow.ly/1Cyx50PX5Au
In all Sainsbury's locations nationwide, Leon is introducing two new microwaveable rice pouches this month. This is the first time that the health-conscious fast food company has added microwave rice to its selection of groceries: ow.ly/J7eJ50PX5nU
Aldi has announced its plan to open 12 new stores by the end of this year and has already released the list of their locations. By the end of 2023, Aldi will have 1,020 stores in the UK after opening its 1,000th store in September: ow.ly/Zyu950PX5aK
French jam maker Bonne Maman has added a Hazelnut Chocolate Spread to its Australian line. The spread is made with natural ingredients and is palm oil-free: ow.ly/JJYm50PW14M
Global demand for seafood as a protein source is projected to grow by 14% by 2030, but the supply is not keeping up. Plant-based #seafood sources may help but face challenges like price and customer acceptance: ow.ly/llL850PW0SW
CBD brands have received new lower daily dosage guidance, resulting in the maximum daily dosage being exceeded by beverage products from Trip and Goodrays: ow.ly/1Nn550PW0Es
Ben & Jerry’s introduces improved oat-based recipes for its non-dairy ice cream range. The brand’s existing non-dairy flavours worldwide will be reformulated to switch from their current almond base to the new and improved #oat base: ow.ly/c8st50PVZTp
Tesco's acquisition of Manx supermarket Shoprite has put local food producers at risk, warns Isle of Man's Chamber of Commerce. The sale caused uncertainty for suppliers to Shoprite's nine stores: ow.ly/OSpx50PVxq4
