GA & GTM Freak. CXL Instructor, including "GA4 for Beginners", "Excel and Sheets for Marketers". Managing Director / GA & GTM Practice Lead - Northwoods
Shorewood, WI
Joined February 2014
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Lots of panic/excitement about yesterday's GA3 sunsetting announcement. Stepping back a bit, I don’t think it’s bad news; here are some quick thoughts why.
This was fun!
🔴 The best analytics novel of the year is here: An #Analytics' Carol!
🤯 We asked 5 top experts - @fred_pike, @CharlesFarina, @KenWilly, @julianajaxx and @SilverbauerHour - to describe marketing analytics xmas ghosts
🙌 Enjoy the reading!
analyticsboosters.com/analyt…
Excellent advice from @johnnywandering and great courses from @analyticsmania !
There are so many great courses out there for learning GA4 (including mine at CXL), but I know this course from @danaditomaso is going to be a great one. She’s super smart and has a gift for explaining things, and this goes beyond GA4. Very cool stuff!
I have been a huge fan of @CXL for years, both as a student (I still have an annual subscription!) and as an instructor. Super proud of my fifth course for CXL - GA4 Intermediate.
Detailed but clear and understandable explanation of how user engagement works in GA4.
I had no idea that user engagement changed one of the values in the _ga_WPID cookie, for example.
Great stuff.
Thanks @thyng!
New Post: Unraveling the User Engagement Measurement in Google Analytics 4
If you ever wondered how a session is marked as engaged or why not always the time is sent along with the hits, this is your read .
thyngster.com/unraveling-the…
I love my cappucino with a little bit of milk and lots of foam.
Not a prob at home.
In Brazil?
- the "Dolce Gosto" machine at my mother-in-law's
- the Starbucks espresso pods
- and the fabulous Subminimal NanoFoamer milk frother
give me exactly what I want.
Nice options for working with the GA4 Classic Mode - Looker Studio template!
Now it's possible to buy the template, make it yours, use it with your clients, white-label, have fun : )
lookerstudio.google.com/repo…
I'm a little late to the party, but this Looker Studio template from @GA4ClassicMode is pretty sweet, for those who really miss UA. I'm pretty comfortable in the GA4 UI, but not everybody is yet, and this will help! lookerstudio.google.com/u/0/…
I love all these “goodbye to GA3” posts, and totally agree it’s momentous. But…
I’ve been living in GA4 for so long; seems like all I’ve done for the last 12-15 months is GA4 migrations.
I’m realizing my UA death was a long time ago.
Long live the King, though, and thanks UA!
If you are the slightest bit interested in A/B testing, experimentation, and CRO, you won’t find anybody better than @tonw. Highly recommend his course.
With today’s tools, anyone can run A/B tests – but it’s not the tool that determines the outcome of the test. The most powerful tool is still your brain.
Our A/B Testing Mastery Course is now available for individual purchase. Stop playing. Start making $
bit.ly/3ClHlaI
I hope this email and URL redaction option in #GA4 rolls out everywhere soon. I'm only seeing it on the Google Merchandise store, not in any of my other properties.
I was there in spirit. Me parece que fue un día fantástico! Enhorabuena, @datolaes !
When the legend himself calls you legit - made my day!
The instructor @fred_pike is legit.
Get it
cxl.com/institute/online-cou…
For those of you wondering about that big ugly countdown clock in your UA properties, @kristaseiden’s got you covered!
There are just 50 DAYS until the @googleanalytics Universal Analytics sunset happening July 1, 2023.
Yes, it's really happening!
Are you ready??
If not, start here --> xitter.cf/kristaseiden/status/16…