Founder. Marketing strategist. Fractional exec. I ask “So F***ing What?” so your clients don’t have to #SFWUnlocked
Joined March 2011
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The 87% Rule: I don't want perfect from my team. I want critical thinking.
Get it to 87%, show me your logic, and we'll collaborate on the rest.
That's not permission to be lazy. It's permission to be human.
#SFW #SFWUnlocked #87Percent
Francis Skipper retweeted
"If you spend your time DOING the business instead of running the business, your employees will RUN your business into the ground.
And it won't be their fault. It will be yours."
Wrote the full story + how to fix it: [sfwunlocked.substack.com/p/i…]
Francis Skipper retweeted
Agencies think giving clients options shows flexibility.
SFW? Options usually read as indecision.
Confidence beats optionality. Every time.
Stop pitching “A, B, or C.”
Start saying “We recommend B — here’s why.”
Clear > Clever.
Francis Skipper retweeted
Momentum builds your voice.
Stillness builds your strategy.
If you can’t tell the difference, you’re not running an agency - you’re running on fumes.
Momentum builds your voice.
Stillness builds your strategy.
If you can’t tell the difference, you’re not running an agency - you’re running on fumes.
Francis Skipper retweeted
Is today your LUCKY DAY? 🍀 Retweet for a chance to win this one-of-a-kind, special #StPatricksDay edition DB1! Winner will be selected this Friday, 3/19. #DemerBox
Francis Skipper retweeted
We’ve been busy in our home laboratories these past few months putting our business intelligence dashboards into hyperdrive. Check out the video for a peek inside THD lens and then let THD's Data Nerds give you a tour hubs.li/H0wR_870
Francis Skipper retweeted
Join us in bringing light to the darkness of cancer! THD'ers have formed a fundraising walk team for Light The Night, hosted annually by our partner @LLSusa. Please go to hubs.li/H0wQnCF0 to support our team. Thank you! #CancelBloodCancer #LightTheNight #DoingGood
Francis Skipper retweeted
The @trust4kids knows the importance of having home visiting programs funded for families across the country through #HR3.
RT @HousewaresShow: Day 1 of the 2019 International Home + Housewares Show is officially underway! #IHHS2019
DUDE. *stay on target*
What if you took all the epic moments in all the #StarWars films and put them in a five minute video? That's what Topher Grace did with this tribute. Watch: bit.ly/2Ss4YVt
Better get on this #seos
Google launches Domain Properties in Google Search Console to replace Property Sets seroundtable.com/google-doma…
Francis Skipper retweeted
PSA: We’re here at #MM18NYC and revealed a new tool 🛠️of ours in our chat with @fskip from @451_agency. Know what it is? Leave your guesses here. If not, pop by our stand and we'll give you the inside scoop.
FROM 451: IGTV Offers Exciting New Video Option for Influencers linkedin.com/pulse/igtv-offe…
Francis Skipper retweeted
Good morning @CMCa2z! Hope you enjoyed the Content Strategy MasterClass. Let me know if you have any more #SEO or #CRO questions, or want to hear another nerdy pick-up line. #whatSERPgirl #CMC2018
