I told my client he’d hit $740K. He laughed. Seven days later, he texted: ‘$772,350. You called it. How? We simply focused on ONE thing that 99% of service businesses completely ignore. 🧵 Thread:

“Our narrative about our life controls our life more than anything else” ~ @TonyRobbins Story over Strategy. True in life. Extra true in marketing. Learn to speak to the Story in your market’s head and you’ll win every time.

My book is available for pre-order on Kindle at Amazon. Available for print in 2 weeks (on November 18th) Hook to Booked: The 4-Stage System That Turns Strangers into Qualified, Ready-to-Buy Clients a.co/d/iZiPS7B #Amazon via @Amazon

How’s everyone watching college football today? With @YouTubeTV & @Disney fighting, what’s the best band aid solution?

Welcome to the Sho

October baseball can’t be beat

Most business owners waste years chasing squirrels & shiny objects. 
 Here’s what actually works: 
 Hook ‘em – capture attention
 Hold ‘em – start real conversations
 Help ‘em – build trust by helping first
 Hand ‘em off – make the transition seamless That’s the formula to turn strangers into paying clients. Reply BOOK and I’ll send you the full step-by-step playbook to turn more of your leads into clients.

Solving the wrong problem is never the right move. Focusing on the right problem in the wrong order makes it the wrong problem. 👆🏼Read that again

I thought Indiana was supposed to be a basketball school.

United we stand. If we choose to.

Can’t wait to watch @KirkHerbstreit send off Coach Corso tomorrow AM on @CollegeGameDay I tell my kids all the time 1. Do good work 2. Be good to work with There’s nobody better at those two things in entertainment than Coach & Kirk Thanks for setting the standard 🫶🏼🏈

We went from getting fired to helping this client make over $100M The thing that changed everything was just one single word. Which just goes to show how important your messaging is. You’ve got to package up your marketing and give people a compelling reason to raise their hand and reach out for help. Do that and you’ll win big. Follow for more practical marketing ideas that actually grow your business.

The lesson: if you want to land a billion dollar pop star wife, start a podcast.

10 hours in. @AlexHormozi once again demonstrating what doing real volume actually looks like.

You don’t need more leads. You need more qualified conversations.

You already have enough clarity to win more often than you give yourself permission to act on. This is a reminder for myself. But I’m dropping it here in case it’s useful for you too.

They were losing leads on nights and weekends until we installed our AI Sales Assistant. Then they tripled sales in 90 days. Went from $20k → $64k with a few small tweaks to their system 👇 youtu.be/v4vMOICEqr0