So I went to the Paris Motor Show... Here's what I found 👇 - European and US car manufacturers are in massive trouble. The features and materials used in their cars are just so far behind. - Many western car brands offer cars for €60–80k with plastic interior finishings. Even the AMG Mercedes had this. Always thought they were "Premium". - The price differences are crazy. €40k gets you a shitty Kia with plastic trim and a curved panoramic screen. For the same price, you can get a BYD Sealion with leather finishings, much more features and a premium feel. - Chinese cars get you so much more for your money, and in many cases cost less. I don't know who would ever choose a Tesla over XPeng or Zeekr... they aren't even playing in the same league. - The busiest stalls were mostly Chinese cars. The level of interest was staggering. Zeekr, BYD, XPeng and Aito were by far the busiest, with big lines to view and sit in the cars. - Literally no western cars I saw had a TV screen in the back or a fridge built into the console. - I was surprised the most by Aito. Beautiful cars that are premium, luxurious and customisable, like having 2 seats in the back instead of 3. Nice that they offered all their models in either electric or hybrid. Means you don't need to sacrifice design or features for any model. -- EU and US cars, watch out. Your brand image won't help you for much longer.