If the people on your website don't work for you, your visitors can tell. A phone photo of your real team does more than the shiniest stock photo. Why we bin them, and what we put there instead.

Say what you do at the top of your homepage, in plain words. We've looked at solicitors' homepages that never once say they're solicitors.

A customer who can't find your prices doesn't ring to ask. They find a business that shows them. Why we'd put a ballpark on your website, even if every job is different.

Being pitched GEO or "AI search optimisation"? For most UK businesses it's SEO with a new name, and the money does more good spent on the website itself.

One client spent six months polishing a website that never went live. The plain one we built instead brought in three leads in its first week.

What should a business website cost in the UK? Our answer has real numbers in it, including ours.

Built your business website on Wix? If you ever want to leave, you'll be building it again from scratch.

Nine hotels, nine brands, one website platform. A new hotel can go live without anyone starting from a blank page.

How much does a website redesign cost? About the same as a new website. We explain why, and when a refresh will do instead.

Not sure whether your website needs replacing or just some work? We've put the signs on one page.