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HEY ECOM LEGENDS! PRINTING ANNOUNCEMENT!
This is ONE OF THE BEST EVER ways to find winning products and ads to sell (especially in health and beauty niche). Check it out
loom.com/share/beb806afd2914…
How to turn one static ad into 3 video concepts:
1. Open GetHookd.
2. Choose your niche + country.
3. Filter for active image ads.
4. Use the MCP to pull ads with 1,500+ characters of copy.
5. Read for specific situations, failed fixes and buying objections.
This WAMA ad’s copy mentions:
- Ball deodorant every morning.
- Standing in front of the AC after a long drive.
- Packing spare underwear for 3pm.
Each is an opening scene a creator can film.
Brief those three scenes separately, then show the product’s role in each.
“we’ve tried every angle.”
if the folder is 12 versions of the same packshot, start here.
4 static ad briefs, using Surreal ads pulled from GetHookd:
photograph the product where someone would actually buy or use it.
put it beside what they already buy. give them a concrete reason to switch.
use “what i ordered / what i got” to show the product on one side and the payoffs on the other.
show the full order: quantities, choices, extras and offer.
attached: the real ads + a fill-in brief for each. ready for the next creative meeting.
a useful Claude + GetHookd workflow for your next batch of ads (save this prompt):
1/ pull ads from 5–10 brands selling to the same buyer
2/ have Claude group them by the reason someone would buy
3/ count the brands behind each angle (one brand running 80 variations still counts as one)
4/ keep one clear example per brand, including the exact hook and what the ad shows to back it up
5/ add your product page and pick 3 angles your product can support
6/ turn each into a hook, opening shot and short script
7/ put the reference ad next to each brief so your editor can see what you're borrowing
keep the product claims yours. the references are there for the creative.
your dog's eyes are getting cloudy. the vet says "just monitor it."
paws vet care's ad opens on that exact sentence. then a shelter vet with 9,000 dogs behind him and a $5,400 surgery that went wrong.
every owner thinks cloudy eyes are just old age. the ad never fights the vet. it quotes him.
56 active ads built on advice you've already heard.
this ad starts like a random tiktok
"okay, this is day 1 of..."
girl in bed, grey t-shirt, "DAY 1" on screen
then it jumps to day 42 and she's surprised by her results
then it hard-cuts into a doctor giving what looks like a conference talk
then back to her
that mix shouldn't work
but each piece does a job
the selfie makes it feel real / the day counter makes you wait for the payoff / the doctor makes it feel credible
then the garlic + coq10 shows up as the reason
most supplement brands pick one: testimonial or expert
this one stitches both together and gets the best of each
added this + more of resilia's longest running ads to the swipe file
link in the comments
her blood pressure went up after menopause. she got told it's stress, or her age.
blood pressure daily's ad opens right there. then it sells her chocolate. raw cacao, 1,200mg flavanols a scoop, 52 trials cited.
everyone files chocolate under guilt. this ad files it under arteries.
100 active ads. the hardest part was making dessert sound clinical.
this ad opens with something you're not ready for
a tiny animated scalpel creature pulling fat out of a giant eyeball
while a doctor calmly says "let me save you from searching eyelid surgery"
it's creepy
and that's the point
the creature makes surgery feel scary before the doctor even lists the risks
then the ad flips to the alternative: a microneedle pen, 10 minutes a day, before/afters of hooded eyes
most brands in this space would show a woman applying serum in good lighting
this one sells the fear of the alternative first, then sells the product as the escape
47 days running
added this + a bunch of similar weird cgi ads to the swipe file
link in the comments
127 days running. wellness remedies hasn't touched the copy.
opens with: "THERE ARE 6 STAGES OF VARICOSE VEINS"
most people think varicose veins are a looks thing. the ad walks stage 1 vs stage 6, spider veins to open wounds, and puts most readers at stage 2.
nobody buys from a symptom list. they buy the second they find themselves on the staircase.
stephanie edwards' ad opens with: "Still using wrinkle creams?"
four words. doesn't pitch her product. puts the jar already on your bathroom shelf on trial.
then the whole proof stack in one line: 90,000 women, 5 minutes, 90 days risk-free.
the copy is 3 lines. it's been live 208 days.
easiest way to sell the new thing is to make the old thing feel stupid.
this ad is basically built around one thing
"every morning i'd wrap that cuff around..."
a woman sitting on her stairs talking about the anxiety of checking her own blood pressure
that's a feeling almost nobody in this niche talks about
then the story opens up
an indigenous tribe in panama who drink cacao every day and have healthy hearts into their 90s
then the harvard study
then the cacao powder
it barely feels like an ad for the first minute
it feels like a mini documentary that happens to end with a product
most blood pressure brands lead with numbers
this one leads with the fear of seeing them
138 days running
added this + a bunch of similar story-driven health ads to the swipe file
link in the comments
the best ad for a new supplement is the bottle you already bought.
only human's ad opens with: "Look at your shelf. Everything on it promised kidney support. Nothing on it can actually reach your kidney cells."
165 days live. never names a competitor. it attacks your cabinet.
this is the same mechanism every supplement brand is sleeping on right now. the buyer already owns the villain.
this ad is basically built around one thing
"skinny women should not be drinking two droppers of this every morning"
that line is so backwards you have to keep watching
then the whole thing plays out as a list of "side effects"
her jeans stop fitting / guys start acting weird around her / her ex comes back / her friends accuse her of getting a bbl
all animated, all ridiculous
every "warning" is really a benefit, and the viewer gets the joke instantly
most brands in this niche would show a woman holding a bottle and talking about hormones
this one turns the outcome into a cartoon soap opera
89 days running
added this + a bunch of similar ai animated ads to the swipe file
link in the comments
your review section is the best ad copy you own and you buried it under the fold.
numoya's ad opens with: "I can't leave the house without this thing!Seriously get it!"
that's brianna j. from perth. no headline. no claim. 154 days live, 169 active ads.
this is the same mechanism every beauty brand is sleeping on right now. your customer already wrote the hook. typo included.
you lose about 1% of your collagen every year after 40.
this brand's angle: hemorrhoids aren't a vein problem. they're a collagen deficit.
69 active ads on that one reframe.
every competitor sells a cream for the symptom. this one rewrites the disease so the only fix that makes sense is theirs.
reframe the disease. not the ingredient.
this ad opens with a 3d man eating garlic while you watch his stomach dissolve the pills
"you're taking garlic pills that aren't doing a damn..."
two things at once:
a mildly gross visual you can't look away from
and a line that tells the viewer they've been wasting money
that's a brutal combo
then it explains why: stomach acid kills most of it before it reaches your blood
then the 24-month aged garlic story
then a 67 year old grandma reading her own blood pressure on camera
most supplement brands sell the ingredient
this one sells "the thing you're already taking is broken" and lets the product fix it
358 days running
added this + a bunch of similar heart health ads to the swipe file
link in the comments