Waitlister is waitlist software for launching a product: a signup page, referral rewards and emails to your list in one tool, free to start.
Joined November 2024
- Tweets329
- Following396
- Followers293
- Likes15.6K
Pinned Tweet
✨ New: Slack Notifications
Connect a Slack channel and get a message the moment someone joins your waitlist.
Zynga tested game ideas as five-word links that ran for five minutes. Some clicks landed on a page that said "404 not found."
On your own fake door, say plainly it isn't built yet, and give people a place on the list for the click. Then ask what they expected.
Buffer's first test added a plans page between the landing page and the email field: free, $5 a month or $20 a month. A small number of visitors clicked a paid one.
Show your price before the signup form, so every signup comes from someone who has seen it.
If your launch was quiet, split the list before you blame demand.
→ didn't open: check spam and the subject line
→ opened, didn't click: was there one clear ask?
→ clicked, didn't buy: look at price and checkout
waitlister.me/growth-hub/gui…
Waitlist signups show curiosity. Typing an email costs nothing.
What people do next shows more: whether they reply to an update, ask when it launches, or describe the problem in their own words.
A 14-day trial ends long before a pre-launch of a few months does.
Pick a waitlist tool with a free plan you can keep.
Final week before launch: show your waitlist one new screenshot a day.
Save the full reveal for launch day.
When there's nothing new to show your waitlist, write about the problem your product solves.
For a productivity app, that could be a short video on one way an afternoon gets wasted.
Give your earliest waitlist signups something later ones can't get: a say in what gets built, or a one-on-one call with the founder.
It can keep them involved until launch.
If your product is for accountants, five accountants' attention is worth more than two hundred founders'.
Posting where builders hang out tends to get likes and few signups. Builders enjoy watching other people build. That's different from wanting what you're making.
Before you post your waitlist anywhere new, put the link where you already exist
→ email signature
→ profile bios
→ your pinned post
→ your newsletter, if you have one
It costs nothing, but most people skip it.