Fractional design & product partner for founders. Product, brand, positioning. Ex-Wealthsimple. Toronto → worldwide.

Joined August 2023
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I'm a fractional design and product partner. Founders hand me the problems that sit between brand and product, and I start on them within 48–72 hours. Positioning that stopped fitting after a pivot. A UI that's costing enterprise deals. A launch that needs a site, a deck and a working product at the same time. I embed with your team, usually in your Slack. Unlimited requests within scope on a monthly retainer. I was Director of Product Design at Wealthsimple before this, and I lead every engagement myself rather than routing work to juniors, which is why I take a deliberately small number of companies at a time. If you need one screen fixed, hire a freelancer. If design has become a permanent full-time function with a team to manage, hire in-house. I'm the right call when you need senior design decisions now and can't wait out a hire. gev.design
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I took my laptop on a two-and-a-half-week road trip with my family because I assumed I’d need it. I didn't open it once. Gev Marotz interviewed me about how NOOON got there, and most of the answer includes all the mistakes I made the first time around.
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New Website Inspiration: Juggle records calls, organizes information by client, and automatically identifies next steps for consultants and solo operators. Credit: @gevdesign Typeface: Acme Gothic SemiBold, Geist, Helvetica Neue → onepagelove.com/juggle
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Credit: @gevdesign Typeface: Beltram, KH Teka, Right Serif → onepagelove.com/glowguide
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A truth I've come to know over the last year. Was reminded of this slide from my config talk by a great post from @gevdesign on linkedin. Marketing design is sales, and the way you pitch is through controlling visual perception.
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Every time I hear ‘we don’t have a design leader,’ a part of me dies. And another part sends a proposal.
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“When the goal is clarity and speed, you don’t need someone in every meeting.” Gev Marotz believes smart tech companies should use fractional design studios to accelerate their brand and product development. betakit.com/why-smart-compan…
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Credit: @gevdesign Typeface: Marist, Suisse → onepagelove.com/muse
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Right back at you!
This quoted post is unavailable.
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Future historians will study our @SlackHQ messages and @NotionHQ docs like lost artifacts of a civilization that never learned to organize itself.
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AI is a mirror, not a muse.
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If you are using AI and want actual conversations, you need to stop sounding like a chatbot trapped in a time loop. #ai #sales #marketing
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Yes, the coveted Sr. Product Designer title a true mark of power, respect, and an exponential rise in pointless meetings. #DesignLife #ProductDesign #LivingTheDream
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