Paris, France
Joined January 2014
- Tweets2.1K
- Following619
- Followers217
- Likes7.3K
Canceled a prepaid Marriott hotel room in Monterey weeks in advance, but still no refund or credit—even though they likely resold it. Disappointed. @MarriottBonvoy can you help?
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ghoti retweeted
Here's how I increased a supplement brand's organic traffic by 5x in 19 months.
The brand used several other SEO vendors prior to bringing me onboard, but never saw any traction.
Once I implemented my SEO strategies, traffic skyrocketed.
Here's what I did 🧵:
(Bookmark this)
Finally the owner of a physical @rhymezlikedimez artwork to complement my Franchise Carousel NFT 🎨 🖼️
We have a limited number of @rhymezlikedimez x @nxworries holographic fine art prints in our store. Each 16" x 20" print is signed, stamped and numbered, and comes with a certificate of authenticity. Get yours at the link below.
Buy: stonesthrow.com/store/why-la…
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ghoti retweeted
This is Marshall Goldsmith.
He charges over $1 million per year for business coaching. He’s coached the CEOs of Pfizer, Ford, and the World Bank.
I wanted to see what the hype was all about.
Here's everything I learned ($2 million-worth of advice in 5 minutes):
ghoti retweeted
I’ve talked about the lack of financial education in eCom before, so let's help solve it
Introducing Obvi Finance School:
15 pages of our approach to P/L setup, financial forecasting, and management reporting
Follow, Like, RT & Comment "school" and I'll DM it to you
ghoti retweeted
This brand saw a 5x ROI on influencer spend, but the return wasn’t thousands, hundreds of thousands, or even millions.
@seedhealth pulled ~$100M in revenue from ~$20M in influencer fees, and Lily Comba gives us the insider tip on how they scaled from $20,000-30,000/month to ~$1.6M/month:
→ Focusing on the right 1-2 channels.
Instead of starting with tons of in-feed content, TikToks, Reels, etc., Seed emphasized Instagram stories and YouTube videos. Why? Clickable links.
As a DTC company, focusing time and energy on channels where purchase friction is low (via direct links) was critical to Seed’s growth.
“I usually don’t recommend that brands focus on Reels or posts or anything in-feed unless you have a very well-established influencer program and you’re hitting your groove — you’re not going to see a return because there’s nothing clickable about it.”
→ While we focus more on Meta in our paid media at @Kynshipco, the lesson is the same — creating clickable, “see more” content in your organic/paid strategy is key for driving conversions.
This is why we use influencer seeding to produce high volumes of creative. More creative means testing more angles for clickthrough, increasing the opportunity for ROI-positive campaigns. No doubt Seed had to build a massive creative flywheel to drive ~$100M in influencer revenue.
Thanks again to Lily for joining us a few months back, this is still one of my favorite episodes to date.
PS — if you’re an 8-9 figure DTC brand and need to build a bigger and better creative flywheel for scale, feel free to shoot me a message 🤝
ghoti retweeted
An HSA has a bigger tax benefit than any other account in America
70 million Americans are covered by an HSA (Health Savings Account) -- but most of us are not using it optimally
Here's how to maximize the power of an HSA:
ghoti retweeted
If you've been ripped off by a Bank, Health Insurance company, Student Loan Lender, or Internet Provider, here’s how to get your money back:
These companies are regulated by government agencies to ensure you're not being ripped off.
Types of problems could be:
• Billing: They overcharge you
• Unfair or deceptive practices: You were tricked
• Service: You're not getting what you're paying for
All of these complaint systems work in 2 weeks or less and their websites make it easy to submit complaints online.
1) Internet Issues:
consumercomplaints.fcc.gov/h…
2) Banks, Student Loans, Credit Reports, Debt Collectors etc.:
consumerfinance.gov/complain…
3) Health Insurance Issues:
Google “[state where you live] health insurance complaint”, and select the government agency that will let you file a consumer complaint (It’s usually an insurance commissioner).
Here’s the form for Texas for example: tdi.texas.gov/consumer/compl…
4) Cable Issues:
consumercomplaints.fcc.gov/h…
5) Cell Phone Issues:
consumercomplaints.fcc.gov/h…
6) Other Companies (Home security system, eBay, Amazon, contractors):
Google “[your state] attorney general consumer complaint.”
7) Landlord Issues (Won’t return your deposit, Won’t fix the heat etc.):
Google “[your city] tenant advocate.” (They typically have excellent, free advice).
8) General Assistance (out of money, need housing help, low cost/free health or mental services, etc):
Call 211. It works in many U.S. cities and offers personalized help in finding local resources.
ghoti retweeted
Sam Altman is the CEO of OpenAI and one of the leading figures of the AI boom.
He has recommended several books over the years which cover a wide range of topics including entrepreneurship, technology, psychology, history, and philosophy.
25 books recommended by @sama 🧵
ghoti retweeted
Steal our Authority Blog Structure to turn it into a revenue-generating machine.
How? Here are some mistakes you need to avoid:
- Focusing on SEO over customers
- Obsessing on what the competitors do
- Forcing call to action wherever you can
ghoti retweeted
Got 5 minutes & ChatGPT?
That's all you need to 2X your SEO rankings..👇
STEAL my formula for FREE!
💡 Do this:
- 📈 Go to Google Search Console
- 🔍 Filter keywords in positions 5-15
The pages ranking between 5-15 are the ones that Google thinks are good.
They just need that extra push to get them to the Top 3. 📈
Paste the article in ChatGPT with this prompt:
“Craft an intro under 40 words. Be concise yet impactful.
Create a Key Takeaway section at the top summarizing crucial points.
Add a paragraph clearly stating the question and the answer for featured snippet ranking.”
Do this and see your traffic soar! 🔥
Retweet if helpful ♻️
PS: Drop a YES if you want a step by step video on how I do this!
ghoti retweeted
Over the years, @mepstein311 and I have turned around a fair number of ecommerce brands.
These are the top 5 things we do in every turnaround.
I'd say all are universally applicable too. . . just as relevant if you don't run a turnaround yourself.
Just good operational and marketing lessons:
ghoti retweeted
ChatGPT is a game changer for Ecom SEO.
5 Super prompts to effectively use ChatGPT for Ecom SEO...👇
ghoti retweeted
Simplest and the most comprehensive way of thinking about product management:
A PM needs to do ALL the things required to deliver all the deliverables in this visual.
What did I get wrong or miss?
ghoti retweeted
Many dream of building their own custom home someday, but those who get the opportunity often launch into the endeavor with very little training as to what makes a home beautiful and timeless. I've got three book recommendations that I think every future builder needs to read:
ghoti retweeted
My company has written 1,000's of pieces of copy that have raked in 100's of millions of $ for clients.
One of the elements we pay the most attention to?
The headline!
Here is our 8-point checklist to craft attention-grabbing headlines:
ghoti retweeted
** FDA GUIDELINES FOR SUPPLEMENT BRANDS FOR EMAIL**
{{BOOKMARK THIS}}
Be careful with your language when you start making claims on behalf of your health/wellness or supplement brand.
Here’s a quick reference guide with examples you can apply to your specific brand -> angles -> underlying health conditions
HEALTH/CONDITION CLAIMS:
*Health claims describe the relationship between a food substance and reduced risk of a disease or health-related condition.*
-You CANNOT say x brand helps with any specific medical conditions (Alzheimer's, Asthma, Insomnia, Hypertension, etc.)
- YOU CAN say it helps with: mental acuity, improving sleep/promoting rest, overall wellness and other vague terms in regards to health conditions.
-Anytime we mention "__(overall, liver, eye, heart, brains, etc)__ health" it must be changed to "___ wellness" The word 'health' is not to be used as the FDA will consider this making claims.
INFLAMMATION:
- YOU CAN say it helps with exercise-induced inflammation. YOU CANNOT say inflammation by itself or joint pain/swelling.
- YOU CANNOT say our product reduces inflammation for arthritis or to alleviate joint pain, as this is considered a specific health condition.
-Any time you mention inflammation, you MUST put "exercise-induced" in front of it.
BRAIN FUNCTION/HEALTH:
-YOU CANNOT speak on any specific conditions like Alzheimer's or Dementia.
-YOU CAN say mental acuity improvement, learning abilities and memory retention.
-YOU CANNOT claim our product reduces the RISKS of Alzheimer's or Dementia.
-YOU CAN say it reduces free radicals, in turn, HELPING reduce age-related cognitive decline.
LIVER HEALTH:
-if do not have many studies speaking on the impacts of liver health , this can be tricky.
-YOU CANNOT say our product helps with liver 'health', reversing damage done to it or protecting it.
-YOU CAN say it helps with "overall liver wellness", but nothing more than that.
EYE HEALTH:
-YOU CANNOT say our product improves vision or reverses specific conditions like cataracts.
-YOU CAN say C60 "helps improve overall eye wellness", but nothing more than that.
Keep this in mind: "X BRAND CAN HELP IMPROVE OVERALL ____ WELLNESS" NOT "X BRAND CAN IMPROVE YOUR _(specific)_ HEALTH"
Send me a DM if you need advice on wording.
