Boston terrier mom❤️AMEC CEO,PRN Measurement Hall Of Fame, ICCO Hall of Fame, PRCA Fellow, DAA Steering Committee,IPR COMMISSION, measurement data nerd!
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Joined April 2008
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Johna B. retweeted
Edward Bernays Didn’t Know AVEs. That’s the Point. — CommPRO commpro.biz/news/edward-bern… - great article by @gojohnab @AmecOrg !
Johna B. retweeted
🇺🇸➡️🇬🇧 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝗦𝗲𝘁 𝗧𝗵𝗲 𝗦𝘁𝗮𝗴𝗲. 𝗡𝗼𝘄 𝗜𝘁’𝘀 𝗟𝗼𝗻𝗱𝗼𝗻’𝘀 𝗧𝘂𝗿𝗻.
Early Bird registration ends 12 October. AMEC members benefit from preferred rates.
Book your pass or explore bundle options: 🕊️🎫 bit.ly/AMECAIdayLondon2
Comm pros don’t just influence human audiences. We also influence the public information that increasingly informs AI, journalists, policymakers, and business decisions.
My latest @PRWeekUS op-ed explores why our channel strategies have broader data consequences & why that matters far beyond any single platform.
Thoughts? prweek.com/article/1966155/p…
Looking forward to this discussion😍 Thank you @ICCO for being a great partner! Register to join today - I can already hear the fun!
Johna B. retweeted
Next up at the #ICCOGlobalSummit: "No More Excuses: Making Measurement Work.” David Lian, Felicia Nugroho, and Iskren Lilov, moderated by @gojohnab, unpack how the industry can move from intent to impact, where data, trust, and accountability finally align.
@ICCOpr @avianWE
It should be mandatory that if our politicians let the government ‘shut down’ THEIR salary & benefits stop 1st and are reinstated LAST. Which @SenateGOP or @SenateDems will work to pass THAT legislation?? And @elonmusk legislators should NOT be able to limit tagging them in posts. @RepDavid @RepPaulGosar @AbrahamHamadeh @CongressionalUS
This was a fun conversation. Thank you @PRNews for taking the time to make #measurement an important part of the conversation! 🥂
Assessing the State of PR Measurement and Data Quality With AMEC’s Johna Burke ow.ly/P95C50V7MVR
It’s a pleasure to partner and I look forward to some great content t from your event. 🥂
🚀 #iprrc28 starts tomorrow!
📱 Thanks to AMEC & Johna Burke for sponsoring the Ventla app for our conference! Stay updated with the schedule & key details.
🔑 Conference Code: iprrc28
📥 Download here: welcome.ventla.io/amec?event…
See you soon!
#iprrc28 #iprrc2025
Looking forward to this event!
Join our #mepraacademy webinar with Johna Burke, CEO & Global Managing Director, AMEC, an expert in communications measurement and data-driven strategy, as she reveals how comms pros can measure the true impact of their campaigns.
Register now:🔗mepra.org/events
Thank you for sharing @aseemsood the time flew by making this the fastest 30 minutes of #AMECMM 🪩Thank you @wadds for including me and @AMEC on your pod. 🥂
Our @AmecOrg Global Managing Director @gojohnab talked about role of data, communication research and analytics for “Better Business Outcomes” in a podcast by Wadds Inc. wadds.co.uk/podcast
VERY cool AND of course also horrifying. Thank you for sharing @hemantgaule #ICCOGlobalSummit
Tough spot, but AMAZING content! Great job @stuartbruce talking about your research. 🥳 #iccosummit
Great post-coffee session with @orlagraham18 of @CARMA talking reputation with airline data. Great job! 🏆#ICCOSummit
Congratulations @richardbagnall ! Richly deserved and an excellent choice by @Provoke_News 🥂
Congrats again @richardbagnall
For being honoured with the PRovoke Media Individual Achievement #SABREAwardsEMEA in London
@AmecOrg @Provoke_News
Johna B. retweeted
IPA, IFRRO, STM, IAF Oppose South Africa’s #Copyright Bill | @Porter_Anderson rebrand.ly/p6vd3r4 @intpublishers @stmassoc @intauthors @ifrro @copyrightclear | A joint statement from major world publishing bodies appeals to the National Assembly to vote down its bill.
Johna B. retweeted
In our newest Muck Rack Academy course, industry professionals @ginidietrich, @gojohnab and @cspenn take you on a deep dive into the world of #mediameasurement in our newest fundamentals course! Register today: academy.muckrack.com/fundame…
Johna B. retweeted
Our newest Muck Rack Academy course, Fundamentals of Media Measurement, is here! Test your knowledge ⬇️ and take the free course to learn from industry professionals like @gojohnab! How many steps are included in the @AmecOrg Integrated Evaluation Framework? academy.muckrack.com/fundame…
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🧵 The historic NYT v. @OpenAI lawsuit filed this morning, as broken down by me, an IP and AI lawyer, general counsel, and longtime tech person and enthusiast.
Tl;dr - It's the best case yet alleging that generative AI is copyright infringement. Thread. 👇
When is 49% a majority? When it’s Microsoft, that’s when! techcrunch.com/2023/11/21/op…
Watch your back @MarriottBonvoy. @AYANAjakarta knows how to welcome a very weary traveler. 😍
