Taking your brand to the next level. Building @Thehub_eth | PFP by @snooziesNFT Manchester United is my religion.
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Joined October 2017
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Mr Romeo🌹 retweeted
A lot of project accounts are noticeboards, not brands.
scroll through them and every post is an announcement. partnership. ama tomorrow. ama recap. maintenance window. new listing. another partnership.
nothing wrong with any one of those posts. the problem is when that's all there is.
a noticeboard only gets checked when someone needs information. a brand gets followed because people want to hear from it.
the difference is a point of view. a brand account has opinions about its space. it explains things. it reacts to what's happening in the market. it talks to its users like people.
a simple test: if you removed your logo from your last 20 posts, could anyone tell they came from you?
if not, you're running a noticeboard.
some easy ways to fix it:
▪️explain one thing about your product every week, in plain words
▫️ react to market news with your take on how it affects your users
▪️ reply to users publicly, not just in discord
▫️ share the why behind decisions, not just the what
announcements tell people what happened. a brand tells them why they should care.
A lot of project accounts are noticeboards, not brands.
scroll through them and every post is an announcement. partnership. ama tomorrow. ama recap. maintenance window. new listing. another partnership.
nothing wrong with any one of those posts. the problem is when that's all there is.
a noticeboard only gets checked when someone needs information. a brand gets followed because people want to hear from it.
the difference is a point of view. a brand account has opinions about its space. it explains things. it reacts to what's happening in the market. it talks to its users like people.
a simple test: if you removed your logo from your last 20 posts, could anyone tell they came from you?
if not, you're running a noticeboard.
some easy ways to fix it:
▪️explain one thing about your product every week, in plain words
▫️ react to market news with your take on how it affects your users
▪️ reply to users publicly, not just in discord
▫️ share the why behind decisions, not just the what
announcements tell people what happened. a brand tells them why they should care.
Mr Romeo🌹 retweeted
This post was misunderstood yesterday.
When I said “brand,” I was referring to projects, not personal brands.
I want to clarify what I meant in a longer tweet.
In the kitchen
This post was misunderstood yesterday.
When I said “brand,” I was referring to projects, not personal brands.
I want to clarify what I meant in a longer tweet.
In the kitchen
Mr Romeo🌹 retweeted
We see new chains launching every day.
But what about the OG chains with existing users, liquidity and financial activity?
Is it easier to convince people to move to another chain for a service they need, or bring that service to where they already are?
I’d say the latter.
Bringing liquidity to a new chain is hard.
So why not go where the liquidity already exists?
This is one thing I love about how @primus_labs operates.
Instead of building another chain, they’re bringing privacy to existing financial rails.
And their Confidential Vault is a good example of what that looks like.
You can shield your stablecoins, send them privately, or put them to work earning yield, without exposing your balances and transaction amounts onchain.
You still use the chain you love.
Your money still works for you.
Just with more privacy.
I’ll share more about how it works tomorrow.
We see new chains launching every day.
But what about the OG chains with existing users, liquidity and financial activity?
Is it easier to convince people to move to another chain for a service they need, or bring that service to where they already are?
I’d say the latter.
Bringing liquidity to a new chain is hard.
So why not go where the liquidity already exists?
This is one thing I love about how @primus_labs operates.
Instead of building another chain, they’re bringing privacy to existing financial rails.
And their Confidential Vault is a good example of what that looks like.
You can shield your stablecoins, send them privately, or put them to work earning yield, without exposing your balances and transaction amounts onchain.
You still use the chain you love.
Your money still works for you.
Just with more privacy.
I’ll share more about how it works tomorrow.
Explore Primus here. points.primuslabs.xyz?ref=LL…
Mr Romeo🌹 retweeted
Prediction markets are growing, but is the infrastructure keeping up?
Think about it.
Prediction markets deal with constantly changing odds, real time events, liquidity, and users trying to trade on outcomes as they unfold.
When everything is built on general purpose infrastructure, there can be trade offs in how these markets scale and operate.
That’s why I find what @PRDCTR_IO is building interesting.
Instead of creating just another prediction market, PRDCTR is building infrastructure designed specifically for prediction markets, with room for multiple independent markets across different categories.
Predictor.io is the first market in its ecosystem.
The bigger idea is what comes next: sports, politics, crypto, and countless other events becoming tradeable markets on shared, purpose built infrastructure.
Sometimes, the next step forward isn’t another app.
It’s building the infrastructure that lets an entire category of apps grow.
🤝 Paid partnership