Building the next internet @thebldgblocks then making it look good @PROOFofBRAND • Ex WPP, Omnicom, genetic engineer, biotech founder.
London, UK (Travels for 🍩)
Joined July 2010
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We at @thebldgblocks are very proud to have achieved this together with you Charles and the teams at @midnightfdn and @monument_bank
Welcome Monument teapaw.org/i/broadcasts/1rxmqoDVE…
My incredible partners at @thebldgblocks and I have been working on this one for years. Blown away by seeing it out in the world. cc @fuzzydaniel @niallroche @latticecut
JUST IN: UK challenger bank Monument to tokenize up to £250M in retail deposits on @MidnightNtwrk, marking the first time a UK-regulated bank has tokenized deposits on a public blockchain while keeping them FSCS-protected and interest-bearing.
Our tokenised music platform @songbitsfans enables you to buy a bit of today’s iconic @PeaceOneDay anthem. Proceeds to a noble cause in a divided world PeaceOneDay.SongBits.com 🕊️ ✨
We are Live! Enjoy the Peace One Day Broadcast #PeaceDay teapaw.org/i/broadcasts/1yNGabEeZ…
Loved reconnecting with my roots as a genetic engineer this evening at @IDEALondon thanks to @athena_DAO_ ✨
Join my co-founder @niallroche today as he demos our agentic contracting platform @realregulartech with @SuiNetwork to find out more about controlling the robots 🤖 beep boop!
🚨 LIVE DEMO TIME 🚨
Join us for a live stream with @Mysten_Labs Product Manager @abhinavg6, plus @Bluefinapp, @TensorBlock_aoi, and @thebldgblocks.
We're showcasing how teams are building real-world apps with Nautilus on @SuiNetwork — from verifiable trading engines to AI compute and smart legal contracts.
Live on X, June 12 - 8am PST, see you there!
I am tearing up! After two years of hard work today we launch @realregulartech in partnership with @SuiNetwork 💚
🧱 Nautilus is live on @SuiNetwork Mainnet.
And we’re launching with a powerful cohort of partners bringing verifiable offchain compute to DeFi, AI, oracles, legal contracts, and omnichain yield.
Here’s how they’re pushing the boundary of what’s possible with TEEs 🧵
"Analyzed by 3 trusted providers".
Let that sink in for a moment.
The next time your founder or CTO says brand doesn't matter, tell them trust makes the world go round. Building your brand is how you build trust. Periodt.
🔍 What is Transaction Simulation—and why does it matter?
Just because a transaction looks safe doesn’t mean it is.
With Ledger’s Transaction Check, your transaction is:
✅ Simulated using real blockchain state.
✅ Analyzed by 3 trusted providers — @blockaid_, @CyversAlerts & @TenderlyApp — to detect hidden threats.
✅ Verified on your device to prevent malware swaps.
🛡️ Results are shown directly on your secure screen—before you sign.
Security, the Ledger way.
🎥 Walk through the tech with our CTO @P3b7_ below👇
Proud of this real world use case for web3 tech
Together with @songbitsfans & @MissCNovelli, we’re giving you, for the very first time, the chance to own a share of the acoustic version of “Heavy”. On top of that, you can also purchase exclusive fan packages.
Curious? Find out more here: christinanovelli.songbits.co…
Serious question, how are y'all getting on lists like this?
coincodex.com/article/23111/…
Surely it's not all paid-for placement... right.... right....?
If you want people to use your thing -- even if they don't pay for it -- you need to care about building your brand. Brands are not reserved for consumer-facing businesses selling products, they are a tool to differentiate you, defend your market position, help your users identify, drop your CAC, and so much more. Ignore brand at your peril.
If you don't know where to start with your brand strategy for your project, product, or personhood, follow @PROOFofBRAND for insights, tips, and a free audit.
* sways whilst preaching *
Most people treat brand like frosting, a cosmetic layer you add right before launch to make things look polished.
But brand is the batter. It’s not decoration, it’s the foundation. It shows up in how you talk to customers, how your product feels, how your team makes decisions.
I’ve watched average products break through and scale because the brand made people feel something deeper, like they belonged to a club, a movement, a vibe they didn’t want to lose. They were buying identity, they were buying a warm/fuzzy feeling.
And in a world where AI can clone your UI, pricing, and even voice in minutes, the one thing it can’t replicate is emotional resonance. That’s where brand wins.
Brand is the key to every other moat you can think of.
They wear your t-shirt → now you have a network effect.
They talk about you in group chats → now you have distribution.
They trust you with their data → now you have a data moat.
They stay loyal even when a “better” tool shows up → now you’ve got switching cost.
You didn’t have to buy it.
You didn’t have to hack it.
You built something people actually care about.
That’s the real moat.
Not just brand. I hope that makes sense. It isn't really brand, its...
Gravity.
Brand is the moat.
Tech commoditises.
Categories grow crowded.
Campaigns end.
Cycles flush users.
Communities shift.
In a world of change, build a brand that:
- People recognise
- People identify with
- People aspire to be connected to
Do that, and you win.
You don’t need to be first.
You don’t even need to be best.
You just need to make them feel seen.
Are you going to @signalweek? If you have a web3 project or protocol that you *know* can change the world but don't know how to get it out there, let's chat. DM me✨
#PBW2025
#PBW
#ParisBlockchainWeek
#ParisBlockchain
Hot take! An articulated and differentiating value proposition could also be useful for those building with web3 technology!
all together now!
why do people make simple stuff so complicated it becomes pure brainrot? the smartest and most successful people have one thing in common: first principles thinking.
it’s not that deep. you don’t have to say “web2 vs web3” for everything. marketing is marketing at the end of the day.
you still have to understand the user. without PMF, no product survives in a market. it’s common sense really — not some web2 term.