🌅 Harry Lawson | SaaS Copywriter

If you're a SaaS company with web pages, landing pages, and emails that could be working harder for you... Shoot me a DM - I'd love to chat. Here's a video of what @damonchen from @testimonialto has to say about working with me:

Anyone else feel slightly pissed off when you get an email that's clearly an AI reply? I understand if English is not your native language... But come on man. Some stuff you gotta sit down, think out, and write. Makes me extremely demotivated to continue the conversation.

Was talking to a client today who said: “Customers are upgrading… but I don’t know why.” This founder runs a horizontal email marketing platform. Clients could upgrade for loads of reasons — to send more emails, unlock automations, The list goes on. Now, upgrades are great. But if something’s happening, there’s usually an 80/20 reason behind it. And if we don’t know what that is, we can’t, as marketers, double down on it. So how do we find out? My suggestion: On the upgrade confirmation page, show a full-screen pop-up that asks: “What was going on in your life that made you upgrade today?” It’s simple, but it surfaces gold we can use to double down in our upgrade messaging.

IMO, it's now more important than ever for SaaS companies to invest in building relationships with their users. They can copy your features... They can low-ball your pricing... But they can't copy the relationship you have built with your customers.

The biggest win of having me join your team is saying "hey, we wanna start sending emails to nurture these leads" And I can say, "sure, leave it with me" Absolutely no hand holding. Consider it shipped 🫡

Had a blast helping @earthlingworks and the team at SignWell sharpen their onboarding last year. Great to circle back to see how things are today 💪

I sunsetted landing page reviews over a year ago. But last week @DomKent asked me if it was possible to review a page for a client 👀 So… I’m bringing it back. If you want to improve your landing page but don’t know where to start, book a review and I’ll show you how.

Any nomad founders in South West coast of Costa Rica? Headed in a couple of months. Would love to know how you've found it.

Last year I offered homepage reviews for founders—showing them how to boost conversions with the same playbook I use to create pages for clients paying me $5K/mo Last week, someone asked me to bring it back. I sent him the Stripe link His response?👇 Thinking of offering again

Does anyone know of a SaaS company that shows a different version of the homepage to returning users? I'm not talking about a re-route to the dashboard or login page. I'm talking about a homepage variation shown. TIA

Most founders obsess over active deals. And ignore the “dead” ones. Want to revive your pipeline? Send this 9-word email to leads who ghosted 90+ days ago: “Are you still interested in [problem you solve]?” I’ve closed $30K+ this year from leads who went dark 1+ year ago.