@hehurst

Persnickety about whiteboards.

 Salt Lake City, UT
Joined October 2008
  • Tweets3.8K
  • Following1.4K
  • Followers1.1K
I love working at @canopytax! No surprise that the company (which is hiring!) is on the Fast 50 list.
Canopy@canopysuite8 Sep 2022
“The number one factor behind our growth is our people." - Davis Bell, CEO at Canopy We have worked hard to earn a spot on the @UtahBusiness Fast 50 list! And we are continually growing, which means we are hiring! Take a look at our job openings here getcanopy.com/careers
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Employees are changing jobs as often as they change their undies. #SNH22 #scalingnewheights
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Heather Hurst retweeted
Persado@Persado16 Feb 2022
Words matter when you're communicating with customers. Just one word can be the difference between being heard and being ignored. Today Persado announced first-of-its-kind language personalization capabilities and a new form of first party data. ow.ly/O2LW50HWLfL
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Heather Hurst retweeted
Mike Gualtieri
@mgualtieri11 Jan 2022
The cost to implement and maintain enterprise #AI is dramatically lower and less risky than hiring an employee for the equavalent tasks for which #AI excels! And, the number of #AI excelling tasks is growing fast. – at Boston, MA
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Heather Hurst retweeted
Persado@Persado8 Oct 2021
"Digital Relationships" with customers have become more important than ever, and healthcare can learn a lot from other industries. #JamieGloyne from Persado shared key strategies for this opportunity at @HCStrategists #HMPS21. Learn more at Persado.com. #AI
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Great advice from @heidersbach - "The only way marketing leaders and marketing teams can operate at scale and keep up with the myriad of market, customer, data and digital complexities is to apply the power of machines to marketing work..."
CMSWire.com
@cmswire1 Oct 2021
CMO Greatness: Skills for the Modern Marketing Leader by @phil_britt smg.io/3ioUwOm
Heather Hurst retweeted
Persado@Persado27 Sep 2021
One more day until @CommerceNext starts! Learn more at Kiosk 43 about how Persado unlocks amazing #growth for our clients, like one retailer that increased order rate by 112%. ow.ly/Q4QL50GhabG #CNIRL #AI #ArtificialIntelligence
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Heather Hurst retweeted
Persado@Persado1 Sep 2021
You can impact every point in the customer journey with AI content generation and decisioning with Persado.
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Heather Hurst retweeted
Persado@Persado20 Aug 2021
What would you guess is the top emotion that drives the most effective message performance in email over the past 12 months?
13%Attention
53%Gratitude
7%Achievement
27%Intimacy
15 votes • Final results
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Heather Hurst retweeted
Persado@Persado18 Aug 2021
Marketing is changing forever, with AI leading the way. Hear a #TBT interview with #AssafBaciu, our co-founder, about how AI is changing marketing messages. cnb.cx/3mdC3qJ #AI #ArtificialIntelligence #WordsMatter
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Heather Hurst retweeted
Persado@Persado12 Aug 2021
As the retail landscape evolves, retailers need to be ready for whatever comes their way. Learn more about how to provide an integrated digital and in-person experience and key communication principles derived from #AI-powered language analysis. bit.ly/3CI1pCO
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AI continues to be a great answer to the needs of modern enterprises. So awesome to see it continue to grow.
Kyle Wiggers
@Kyle_L_Wiggers6 Aug 2021
AI Weekly: Companies look to ‘scale up’ their use of AI ift.tt/3jLINth
LinkedIn says it reduced bias in its connection suggestion algorithm ift.tt/3fyKWqy
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Heather Hurst retweeted
Persado@Persado2 Aug 2021
Year after year, you've made a goal of building #personalization into your marketing plans, but haven't known where to start. Join this webinar with Persado & Amperity on August 18 to learn how to align to the key fundamentals of personalization at scale. amperity.com/resources/unloc…

Unlocking Personalization Using Customer Data

amperity.com
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Heather Hurst retweeted
Scott Friend@sfriend3722 Jul 2021
I had a great discussion about the future of #AI in #retail with @zulily's John Starke & Tapestry's Roshan Varma @NRFnews #nrfconverge. Read more from our session about how the latest #commerce tech can help businesses achieve 1:1 engagement 👇 medium.com/ideas-from-bain-c…

The Age Of AI In Commerce: Have We Achieved One-To-One Customer Engagement At Last?

Ever since online commerce took off in the late 1990s, brands have been deploying technology to better understand their customers. The…

medium.com
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Heather Hurst retweeted
Persado@Persado19 Jul 2021
Marketers are scrambling with the #DeathofCookies. There’s a new way to move beyond cookies: using personalized language to activate first-party data and drive customer engagement. Learn more... ow.ly/ogcl50FyWtw #personalization#AI#marketing
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Heather Hurst retweeted
Persado@Persado14 Jul 2021
A Persado experiment accomplished months’ worth of testing, revealing insights that make a real difference in converting more monthly donors for charity:water. The campaign increased customer engagement by 147%. #WordsMatter #AI #ArtificialIntelligence ow.ly/h81L50FvmPU
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Heather Hurst retweeted
Persado@Persado14 Jun 2021
Even the slightest tweaks to language can yield wildly different returns. Make every word to your customers count. ow.ly/GfCU50Fa3aT #WordsMatter #AI
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Who would think that longer subject lines can be more engaging? It's all about topics & scenarios - and letting AI guide the way.
Persado@Persado11 Jun 2021
Three awesome unexpected findings from leveraging AI in creativity: 1) CTAs don't have to be so direct to be actionable; 2) Shorter subject lines aren't necessarily better; 3) The best language is not the same across channels. Read the blog to learn more. ow.ly/ItDt50F4OUj

AI in Creativity Removes the Blindspot in Marketing

Marketers express confidence in creative’s ability to drive results, but they also want ways to prove it, according to Persado’s AI in Creativity survey. Unlike other areas of marketing, such as...

persado.com
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I'd love to watch a prequel of Titus Andromedon and his story before Kimmy. We need more @Instatituss! Please, please @TinaFey0fficial!
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